New Jersey, USA, Sent A Letter To 11,000 E-cigarette Companies: Banning The Sale Of Flavored E-cigarettes

New Jersey, USA, sent a letter to 11,000 e-cigarette companies: banning the sale of flavored e-cigarettes

The New Jersey Department of Consumer Affairs has sent letters to 11,000 e-cigarette businesses, asking them to stop selling flavored e-cigarettes immediately. The action is part of a multi-state joint enforcement action, and violators will face a fine of up to $20,000.
According to Njbiz on January 17, New Jersey Attorney General Matthew Platkin said that the New Jersey Department of Consumer Affairs (DCA) has sent letters to nearly 11,000 e-cigarette businesses, instructing store owners to immediately stop selling flavored e-cigarettes.

In 2020, New Jersey became the first state in the United States to permanently ban the sale and distribution of all e-cigarette products except tobacco flavors. According to the DCA letter, the maximum fine for the first violation of this law is $10,000, and the fine for each subsequent violation can be up to $20,000.

According to the Attorney General's Office, the warning is part of a multi-state joint enforcement action aimed at stopping the illegal sale of flavored e-cigarettes and related products. Platkin noted that in addition to New Jersey, California, Connecticut, Illinois, Hawaii, Minnesota, New York, Vermont, Ohio and Washington, D.C. are also taking action to track down companies responsible for the importation, distribution, sale and promotion of flavored e-cigarettes.

Platkin said these states are taking enforcement actions through a variety of means, including warning letters to e-cigarette retailers, subpoenas or civil investigative demands, and even lawsuits.