Philip Morris International Is Optimistic About The Market For New Tobacco Products in The Philippines

An executive from Philip Morris International (PMI) expressed optimism about the growth of new tobacco products (smokeless alternatives) in the Philippines, stating that although it is still in the early stages of market promotion, the company sees great potential in the Philippine market.
Stefano Volpetti, the president and chief consumer officer of Philip Morris International's new tobacco division, said: "In the Philippines, we are still at a very early stage, but we are very confident in the new tobacco products."
Volpetti stated that the development of the market in Manila, the capital of the Philippines, has shown promising signs, similar to the company's initial promotion in other countries. He said that PMI is committed to enabling Filipino smokers to access new tobacco products, by educating people and providing correct explanations about these smokeless alternatives, and more and more people will quit traditional cigarettes.
Currently, Philip Morris International offers smokeless products in the Philippines including IQOS devices, HEETS and TEREA cartridges, more affordable BONDS devices, BLENDS, and ZYN oral nicotine pouches. And Philip Morris is providing more options to make new tobacco products more affordable for more Filipinos.
Volpetti said: "Overall, our marketing plan has two important aspects. First, we need to ensure that smokers understand the benefits of smokeless alternatives. Because if you don't understand these benefits or no one explains them to you, it's difficult for you to appreciate them. Secondly, we can design products in a way that better suits the experiences of different consumers around the world. We not only focus on the taste and pleasure needs of global consumers, but also their budgets."