Philip Morris International launches VEEV One and Zyn combination package in the UK with 50% discount
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Philip Morris International launches VEEV One and Zyn combination package in the UK with 50% discount
Philip Morris International launched the VEEV ONE pre-filled e-cigarette set and the ZYN nicotine bag set on multiple retail platforms in the UK, priced at only 6.99 pounds, a discount of nearly 50%.
Recently, the two supremes noticed that a British e-cigarette online store Vape UK launched a new promotion on the homepage, VEEV ONE pre-filled e-cigarette set and ZYN nicotine bag set were sold together, priced at only 6.99 pounds, a discount of nearly 50%.
Image source: Vape UK
The package details page explains that the VEEV One & Zyn package was launched to "combine everything users need together." The VEEV ONE starter kit includes two flavor cartridges, and the bound ZYN mini nicotine bag has a concentration of 6mg/g. According to the Vape UK website, the price of the ZYN nicotine bag is the same as that of the VEEV One, both at £5.99, so the discount of the VEEV One & Zyn package can almost be regarded as a buy one get one free deal.
Image source: Vape UK
Image source: Vape UK
The two found that the discount on the VEEV One & Zyn set is not an isolated case in the UK. In addition to Vape UK, e-cigarette retail platforms Vapourcore and Haypp have both launched the VEEV One & Zyn set, priced at the same £6.99.
Image source: Google search
Against the backdrop of the UK's ban on disposable e-cigarettes, Philip Morris International previously launched the cartridge-type e-cigarette VEEV One in the UK. John Rennie, commercial director of the UK and Ireland branch, once mentioned that he was very confident about the development of VEEV One in the UK market.
The uniqueness of Philip Morris International's VEEV One & Zyn discount package is that it combines two nicotine usage methods at the same time. The combination of atomized e-cigarettes and oral nicotine may help attract a wider consumer group. At the same time, cross-selling can promote consumer acceptance of new products and increase brand awareness.
