XQS Nicotine Pouches Launch Two New Flavours in The UK, Priced At £5.50 Per Box

XQS nicotine pouches launch two new flavours in the UK, priced at £5.50 per box

Scandinavian Tobacco Group (STG) of Denmark has launched two new flavors of XQS nicotine pouches in the UK, priced at £5.50 per pack and containing 8 mg of nicotine.

According to Better Retailing on January 20, Scandinavian Tobacco Group (hereinafter referred to as "STG") of Denmark has launched two new flavors of XQS nicotine pouch products in the UK, "Black Cherry" and "Citrus Cooling". Each pack is priced at £5.50, and each nicotine pouch contains 8 mg of nicotine. These two products are now available to retailers.

XQS nicotine pouches were first launched in May 2024, initially including four flavors and multiple concentrations, with a recommended retail price of £5.50. The brand quickly gained market attention through summer activities and store displays, and became the fastest growing nicotine pouch brand by the end of 2024.

Prianka Jhingan, head of marketing at STG UK, said,

"Flavour innovation is an important factor driving nicotine pouch users and we believe that 'Black Cherry' and 'Citrus Cooling' will appeal to consumers. This year, XQS will continue to focus on driving category growth through premium flavours and competitive pricing."