British American Tobacco Has Acquired 12 PMTA Applications For Disposable E-cigarettes Under Review For $5 Million.

Recently, RJ Reynolds, a subsidiary of British American Tobacco (BAT), acquired 12 flavored e-cigarette products and related assets of the e-cigarette manufacturer Charlie's Holdings under the PACHA brand. The acquisition price was $5 million in cash, and RJ Reynolds will also make a one-time payment of up to $4.2 million in contingent consideration based on the sales volume of the products in the first year of commercialization.

It is understood that Charlie's Holdings was established in 2019 and is headquartered in Costa Mesa, California, USA. All 12 products involved in this transaction are synthetic nicotine flavored e-cigarettes and have submitted pre-market tobacco product applications (PMTAs) to the FDA in 2022. The review results have not been disclosed yet.

In March 2025, Charlie's Holdings announced that the Center for Tobacco Products of the US FDA had accepted the PMTA applications for the following 11 disposable e-cigarette products.

PACHA Syn - Banana Ice, 8ml 20mgPACHA Syn - Blue Razz Ice, 8ml 50mgPACHA Syn - Clear, 8ml 50mgPACHA Syn - Fuji Apple Strawberry Ice, 8ml 50mgPACHA Syn - Le Crème, 8ml 50mgPACHA Syn - Lemon Meringue, 8ml 50mgPACHA Syn - Mango Ice, 8ml, 50mgPACHA Syn - Pink Lemonade, 8ml, 50mgPACHA Syn - Strawberry Kiwi, 8ml 50mgPACHA Syn - Watermelon Ice, 8ml 50mgPACHA Syn - White Grape, 8ml 50 mg