Philip Morris International Launches New Floral-flavored Cigarette Cartridge TEREA Riviera Pearl in Japan, Available From 2025

Philip Morris International launches new floral-flavored cigarette cartridge "TEREA Riviera Pearl" in Japan, available from 2025

Philip Morris International Japan announced that it will launch a new product "TEREA Riviera Pearl" from January 9, 2025, featuring "refreshing and floral fragrance", with 20 sticks per pack and a price of $4 (tax included).

According to Chunichi on December 12, Philip Morris Japan announced that it will launch the heated tobacco "IQOS ILUMA i" and "IQOS ILUMA" special cartridge "TEREA" menthol flavor "TEREA Riviera Pearl" in IQOS stores across the country from January 9, 2025.

According to PMI, this product features "refreshing and floral fragrance". It is reported that this product contains 20 sticks per pack and is priced at 580 yen (tax included) (US$4). With the launch of "TEREA Riviera Pearl", the number of products in the "TEREA" series has increased to 24.