German Media: Disposable E-cigarette Market Share Will Drop To 10% in 2025, Reusable Devices Are Popular

German media: Disposable e-cigarette market share will drop to 10% in 2025, reusable devices are popular

Recently, the well-known German media "Stern" reported that the sales of disposable e-cigarettes in German stores have dropped significantly and are becoming outdated products.

 

According to a recent report by German media Stern, the sales of controversial disposable e-cigarettes in German stores have dropped significantly. In 2022, such products accounted for 40% of the domestic legal e-cigarette market in Germany, but it is expected that this proportion will drop to 15% by the end of 2024, and may drop to 10% by 2025. This was revealed by Philip Drögemüller, general manager of the Smoke-Free Enjoyment Alliance (BfTG) at the Dortmund International Tobacco Exhibition (Intertabac). Merchants and manufacturers engaged in this industry are also involved in this association.

 

Philip Drögemüller pointed out that the company is preparing for the ban on the sale of disposable e-cigarettes that will take effect in 2027. The batteries of such devices are not rechargeable or simply replaced. At the same time, stores are actively promoting reusable e-cigarette devices, which are not only more advantageous to consumers in terms of price, but also the e-liquid of these devices can be refilled through capsules or small bottles.

 

Disposable e-cigarettes are particularly popular among young people because they often come in eye-catching color designs. Environmental groups have criticized such disposable products, arguing that they waste a lot of raw materials. Representatives of the waste disposal industry have also warned that if disposable e-cigarettes are treated as ordinary garbage instead of electronic waste, this may cause fire risks in garbage trucks and sorting facilities.

 

Horst Winkler, a member of the Electronic Cigarette Trade Association (VdeH), said that professional stores are trying to guide customers to more sustainable systems and away from disposable products. He expects sales of disposable products to continue to decline, but warns that black market activities may increase. He called on the government to take firm measures to address the current lack of law enforcement.

 

With consumers' interest in reusable e-cigarette devices increasing, why are stores still selling disposable products? In this regard, Philipp Droegmuller explained that such products have achieved great success in the past few years, and although their popularity is gradually declining today, there is still a certain market.

 

At the International Tobacco Exhibition, which opened on Thursday in Germany, the booths also reflected the trend from disposable products to reusable products. Selim Özder, general manager of the German branch of Chinese e-cigarette manufacturer Reymont, revealed that although the company still sells disposable products, it will stop selling them by the end of this year. Reymont is promoting its reusable system at the show and expects to expand its business next year. Similarly, Gold Bar, which heavily promoted disposable products at the show last year, has also launched a reusable product.

 

Competitor Elfbar stated that disposable products are "old products" and promoted its newly launched refillable devices. A company representative said, "The future product is refillable/fillable."