Exhibition Observation | Altria Zero Product Exhibition, Nicotine Bag Brand On! Round Box Packaging

Exhibition observation | Altria "zero product" exhibition, nicotine bag brand On! Round box packaging

Altria chose to exhibit zero products at this exhibition. According to the booth staff, this was based on the advice of its regulatory department. It is safer to choose not to exhibit products. On! Nicotine bags adopt a more rounded round box design, mainly for the UK and Swedish markets.

 

On September 20, local time in Germany, the 2Firsts team found that Altria chose a unique way to exhibit at the tobacco exhibition in Dortmund - zero products, which made them particularly eye-catching at the exhibition.

 

According to the booth staff, this was based on the advice of its regulatory department. In order to ensure compliance, it is safer to choose not to exhibit products.

 

Altria staff said:

 

"This is our first time to participate in the Dortmund tobacco exhibition. Considering the strictness of the regulations and our cautious attitude in this regard, we decided to use this exhibition to understand the market and other exhibitors, accumulate experience, and then consider the future form of exhibition."

 

Although Altria did not bring physical products to the exhibition, its booth still displayed its newly launched nicotine bag On! series posters.

New packaging of ON! Source: Two Supremes

 

Different from the previous square box design, the new On! Nicotine pouch adopts a more rounded round box design, aiming to meet the diverse needs of consumers.

 

It is reported that this new product has been launched in the UK and Swedish markets and has received good responses from consumers. Altria said that their product design not only focuses on taste and convenience, but also hopes to attract more potential users through diversified choices.

 

In addition, Altria is confident in the future development of its On! series of nicotine pouches. Although it is currently mainly concentrated in the UK and Sweden, the company plans to further expand the market in the future, especially in countries and regions where regulations allow.

 

In this exhibition, Altria did not directly promote the product, but focused on communication and learning with peers in the industry. Altria staff emphasized to Two Supremes that their purpose of participating in the exhibition is to lay the foundation for future market strategies by establishing cooperative relationships and understanding market trends.

 

"This exhibition is more of an opportunity for learning and communication. We hope to accumulate more experience for future product planning and market expansion through interaction with other companies in the industry."