Feimo International Video Review Of The Transformation Path:Smoke Free Is The Only Way Out For The Future

Feimo International Video Review of the Transformation Path: 'Smoke free' is the Only Way Out for the Futurea

Philip Morris International released a video reviewing the company's innovation journey over the past 30 years and showcasing its achievements in promoting smoke-free transformation over the past 10 years. The executives said, "Smoke free is the answer to the problem, and although there are voices questioning whether this may be the end of Philip Morris, we are still firmly embarking on this journey

On October 11th, the official account of Philip Morris International (PMI) posted a video on the social platform LinkedIn, reviewing the company's innovation journey over the past 30 years and showcasing its achievements in promoting smoke-free transformation over the past 10 years.

In the video, a group of PMI executives led by CEO Ou Yajie stated, "If we don't do it, no one will start. The process is not easy and requires a long time and joint efforts from the company as a whole." The video succinctly explains the company's transformation from "combustion" to "smoke-free": "We realized the possibility of technology, and that moment was exciting. They came up with the genius idea of eliminating combustion, so smoke-free is the answer to the problem

The executives said, "To disrupt our core business requires great courage. But the direction that has long been determined is that smoke-free is the only way out for the future

They reviewed the difficult decision of transformation: "Despite voices questioning whether this may be the end of Philip Morris, we still firmly embarked on this journey. I believe we made the right choice

In addition, PMI will launch a special program at 2pm Central European Time on October 17th to review the process of smoke-free transformation and invite experts to explore in depth how to drive industry change through innovation.