Juul Electronic Cigarettes Reach $79 Million Settlement Agreement With Florida State

After years of investigation by the state of Florida in the United States into Juul e-cigarette company and lawsuits filed against the company regarding its past marketing practices, the two sides finally reached a settlement agreement of 79 million US dollars.
At the press conference on March 10th, Florida Attorney General James Uthmeier stated that Juul would pay $30 million to the newly established Florida E-cigarette-Free Fund to assist in enforcing nicotine and e-cigarette laws and protect children from harmful marketing and products. He also said that since Florida began investigating e-cigarette companies, the number of teenagers using e-cigarette products has decreased.
Juul will also invest $49 million in a trust fund of the Florida Department of Legal Affairs. Juul needs to pay a total of $79 million, and the payment will be completed within seven years.

According to the agreement reached by both parties, Juul will not target children as the audience for its e-cigarette product advertisements. The advertisements must not feature models under the age of 35, brand names or cartoon characters. The Juul products or logos must not appear in TV programs or movies.
Furthermore, Juul cannot use billboards for advertising in Florida, cannot compare the nicotine content in Juul e-cigarettes with that in tobacco products such as cigarettes, and cannot advertise in media unless 85% or more of the audience of the media are not teenagers.