The VELO Black series of nicotine bags will be released in the Belarusian market in limited quantities on November 5th

The VELO Black series of nicotine bags will be released in the Belarusian market in limited quantities on November 5th

ITMS Belarus launched two high-dose nicotine bag products, VELO Black Edition series, on November 5th. Each bag contains 11 milligrams of nicotine and will be sold in limited retail channels at a price of $3.6 per can.

According to Primepress.by on November 11th, ITMS Belarus began launching two nicotine bag products in the retail market on November 5th: VELO Black Edition Ice Cool X-Strong and VELO Black Edition Freeze X-Strong.

The VELO Black Edition series includes two flavors. One major feature of this series of products is that each bag contains 11 milligrams of nicotine, which is more potent than other VELO series products. In addition, the number of bags per can has increased to 24.

The company also pointed out that VELO Black Edition nicotine bags will be sold in limited quantities in a small number of retail channels for this type of product. In October 2024, the retail price of this series of nicotine bags in the market is 12 Belarusian rubles (3.6 US dollars) per can.

The company stated that,

VELO, as an international brand, has been a pioneer in nicotine bag products in Belarus since entering the market in 2019. Currently, VELO's product line includes 8 different types, meeting the diverse needs of consumers

It is reported that ITMS Belarus, formerly known as British American Tobacco Belarus subsidiary, provides contract production, import, and sales of filter cigarettes, heated tobacco, nicotine free products, and disposable electronic cigarette systems in the Belarusian market.

In September 2023, BAT sold its Belarusian subsidiary, which is currently owned by ITMS Group.