Japan Tobacco International launches heated tobacco product Ploom in the Philippines

Japan Tobacco International launches heated tobacco product Ploom in the Philippines

Japan Tobacco International (JTI) has launched its HTP product "Ploom" in the Philippines, aimed at strengthening its heated tobacco product line. The CEO of the company emphasized that this is an important milestone for JTI in the Asian market.

According to Philstar's report on November 12th, Japan Tobacco International (JTI) announced the launch of its heated tobacco (HTP) product "Ploom" in the Philippines to expand its product portfolio in the country.

Japan Tobacco International launches heated tobacco product "Ploom" in the Philippines | Source: JTI official website

JTI Philippines CEO John Freda said,

2024 is a milestone year for JTI in the market, so it is a very exciting moment for us. We have been awarded the Outstanding Employer title for the third consecutive year and are also the fastest-growing tobacco company in the Philippines. The launch of Ploom is another extraordinary milestone, and we are proud to be the first company outside of Japan in Asia to launch the brand - which demonstrates our commitment to continuing to consolidate and expand our market influence

The company stated that it hopes to establish a strong consumer base in the Philippine market through Ploom and further promote the popularity of heated tobacco products.