The US hookah e-cigarette market is opening up: AL FAKHER and JNR brand product features comparison

The US hookah e-cigarette market is opening up: AL FAKHER and JNR brand product features comparison

Recently, a number of new hookah disposable e-cigarette products have appeared in the US e-cigarette market, including AL FAKHER CROWN BAR and JNR Shisha Hookah Box 30000. These products have attracted the attention of the industry with their innovative features, such as screen display, large-capacity e-liquid and support for DTL mode. Two Supremes will continue to track the market performance of hookah disposable e-cigarette products.

Recently, when conducting a survey on the online wholesale/retail market of e-cigarettes in the United States, Two Supremes found that a number of hookah e-cigarette products labeled with "SHISHA" (derived from Arabic, now used to refer to hookah e-cigarette products) and "HOOKAH" (derived from Urdu and Hindi, referring to hookah equipment) have quietly landed on the new product column of the websites of well-known American e-cigarette wholesalers and distributors, attracting widespread attention from the industry.

In the context of nicotine bags/mouthfuls that have already caused a boom in the US market, the recent intensive promotion of hookah e-cigarettes can't help but make people think:

What are the common characteristics of these hookah e-cigarettes? Who is most likely to lead the future hookah e-cigarette market in the United States?

Disposable hookah e-cigarettes are collectively launched in the US market

Two Supremes investigated well-known American websites such as Unishiwocinc, Demandvape, and Worldvapeusa that focus on the import and distribution of e-cigarette products, and found AL FAKHER CROWN BAR, Nasty Bar Hooqa, DKHAAN 15000 DTL, JNR SHISHA HOOKAH "MAX" and many other hookah disposable e-cigarettes.

Taking AL FAKHER CROWN BAR PRO as an example, its products have the following product features:

·The battery and e-liquid capacity can be displayed on the screen

·Support 8,000 puffs

·Contains 18ml pre-installed e-liquid

·Nicotine concentration is 5%

·Support Type-C charging

·Support DTL mode (Direct To Lung)

AL FAKHER CROWN BAR PRO | Source: worldvapeusa official website

Previously, the AL FAKHER brand has launched the Crown Bar 8000 Pro hookah e-cigarette on the worldvapeusa website and at the Dubai World Electronic Cigarette Show in June. This product is mainly aimed at the Middle East market and also provides 8,000 puffs and 18ml pre-filled e-liquid with a nicotine content of 5%. However, this product does not provide a screen display function.

It is worth noting that according to two investigations, the new product AL FAKHER CROWN BAR PRO Big Cloud has not yet appeared on the AL FAKHER brand official website. The official website only displays the previous generation product CROWN BAR. This may mean that the new CROWN BAR PRO Big Cloud is a product customized for the US market.

It is reported that AL FAKHER is a well-known hookah brand from the United Arab Emirates. In recent years, it has been expanding the European market. Its hookah products have a certain volume in Germany, France and other countries, and hookah e-cigarettes are one of its newly launched product lines.

Another e-cigarette brand, JNR, launched two products, JNR SHISHA HOOKAH "MAX" and "JNR Shisha Hookah Box 30000" on the vapesourcing website.

Among them, JNR SHISHA HOOKAH "MAX" has the following product features:

·Supports 22,000 puffs

·Controls battery and e-liquid capacity through screen display

·Supports Type-C charging

·Price starts at $8.75 per unit

·Contains 29ml pre-filled e-liquid

JNR SHISHA HOOKAH "MAX"｜Image source: unishowinc official website

The product strength of JNR Shisha Hookah Box 30000 is more prominent:

·Supports 30,000 puffs

·Controls battery and e-liquid capacity through screen display

·Nicotine concentration is 5%

·Supports Type-C charging

·Price starts at US$15.99 per unit

·Contains 20ml pre-installed e-liquid

·Supports DTL mode (Direct To Lung)

JNR Shisha Hookah Box 30000｜Source: unishowinc official website

Two Supremes found through an in-depth investigation of the JNR brand official website that JNR has formed a rich product line including disposable e-cigarettes, hookah-style e-cigarettes, nicotine bags, e-liquids, etc.

Previously, the JNR brand has successfully launched the JNR SHISHA HOOKAH hookah-style e-cigarette, which provides 15,000 puffs and 16ml pre-filled e-liquid with a nicotine content of 50mg/ml.

The new JNR SHISHA HOOKAH "MAX" and JNR Shisha Hookah Box 30000 not only significantly increase the number of puffs, but also introduce an electronic screen design to adapt to the consumer trend of the American market.

JNR hookah e-cigarette products on unishowinc's official website

It is reported that the JNR brand belongs to G,FIVE NEW TIMES (HK) LIMITED, which is located in Kwun Tong Road, Kowloon, Hong Kong and was registered in November 2023. Through further inquiries, the JNR brand trademark belongs to Shenzhen Wuji Intelligent Technology Co., Ltd., which is located in Binhai Community, Qianyuehai Street, Nanshan District, Shenzhen, and was established in 2017.

Finally, the LUCKEE brand is about to launch its new product, DKHAAN hookah e-cigarette, on the well-known e-cigarette sales platform demandvape.

This product has the following product features:

·Supports 15,000 puffs

·Contains 15ml pre-filled e-liquid

·Supports Type-C charging

·Displays battery and e-liquid capacity through a small screen

·Supports DTL mode

DKHAAN hookah-style electronic cigarette｜Source: alfakher official website

Rolling into the niche market? Hookah-style electronic cigarettes also need screens

Map | Two Supremes

Two Supremes analyzed the parameters of multiple products of JNR, DKHAAN, and AL FAKHER CROWN BAR brands and found that these new products are equipped with display screens, most of which support DTL mode, and the amount of pre-installed e-liquid inside is often higher than that of ordinary disposable e-cigarette products.

Among them, the JNR Shisha Hookah Box 30000 hookah e-cigarette launched by the JNR brand performed the best. It not only claims to provide up to 30,000 puffs, but also comes with a large capacity of 20ml pre-installed e-liquid, and supports DTL mode, which is rare among similar products.

Through a comprehensive evaluation of four dimensions: product performance and innovation, brand reputation, early market response, and social media and community influence, industry experts ranked the four new major hookah e-cigarette products in the US market.

Among them, AL FAKHER brand products ranked first in the three key indicators of brand reputation, early market response, and social media and community influence; JNR brand products ranked first in product performance and innovation indicators.

Regarding the new trend of disposable hookah e-cigarettes in the US market, Two Supremes consulted experts in the US e-cigarette market. Experts said that the competition in the disposable hookah e-cigarette market in the US has become increasingly fierce, and many manufacturers have begun to explore and try to enter more segmented niche markets to seek new growth points.

Two Supremes will continue to pay attention to the dynamics of disposable hookah e-cigarettes in the US market, and report its market performance and consumer feedback in a timely manner, in order to provide more in-depth insights for observers inside and outside the industry.