Solving three major problems, FEELM helps the industry move towards sustainable development

Solving three major problems, FEELM helps the industry move towards sustainable development

 

From June 12 to 14, Rex Zhang, senior director of SMOORE and assistant to the president of FEELM, attended the Global Vape Forum in Dubai and gave FEELM solutions on how the industry can achieve sustainable development.

From June 12 to 14, Rex Zhang, senior director of SMOORE and assistant to the president of FEELM, attended the Global Vape Forum in Dubai and gave FEELM solutions on how the industry can achieve sustainable development.

Under the background of stricter global regulation, compliance, youth protection and environmental protection have become the three major problems that plague the industry's sustainable development. Especially as countries such as Britain and France plan to introduce a ban on disposable cigarettes, the development of the e-cigarette industry has come to a new crossroads.

 

In Rex Zhang's view, stricter global regulation is beneficial to the development of the industry, but while regulation makes the rules clearer, it is also necessary to strictly control the implementation, so as to truly block the circulation of "illegal" products. At the same time, around youth protection and environmental protection, e-cigarette companies focus on technological innovation, atomization experience upgrades and other methods to create more compliant and legal products, and form a joint force with brands, retail and supervision, so as to achieve sustainable development of the industry.

 

Compliance capacity building is a long-term project. As a listed company, SMOORE has always adhered to legality and compliance, and by increasing R&D investment, it has continuously improved its compliance capabilities to help more customers succeed in the global market. In 2023 alone, SMOORE's investment in R&D will reach 1.48 billion yuan, accounting for 13.3% of its annual revenue.

 

At present, SMOORE has helped many major customers obtain PMTA certification from the U.S. Food and Drug Administration (FDA) for their products, and has become the e-cigarette product manufacturer with the most PMTA certifications during the review period. At the same time, adhering to the "customer first" business philosophy, SMOORE has been exploring a series of solutions that are more diverse and more in line with local needs for different markets around the world.

Rex Zhang believes that consumers in the current global market are becoming increasingly mature, and the needs of different markets are becoming more diverse. But in the long run, the innovation of sustainable technology and products should not be at the expense of consumer experience. SMOORE has always been committed to providing consumers with more sensory experience, better taste restoration, higher atomization efficiency, and more cost-effective solutions while insisting on creating more environmentally friendly and socially responsible designs.

 

Since the beginning of this year, in response to the urgent demand for environmentally friendly products in the European market, SMOORE's high-end atomization technology brand FEELM has launched a more environmentally friendly next-generation cartridge replacement solution FEELM PRO in the TPD market, which effectively solves the current one-time "use and throw away" problem. It is also simpler to operate than similar products. It can be used by inserting the cartridge, and the explosiveness of the taste is greatly improved, which is soft, smooth and sweet.

 

At the same time, FEELM has also achieved a rapid improvement in atomization efficiency and battery efficiency through technological innovation and environmentally friendly material reserves, which greatly improves the atomization experience while greatly reducing the raw materials required to produce products.

 

In the non-TPD market, FEELM has also reserved a series of new solutions, including the world's first four-sided surround screen ultra-high wattage 30,000-puff disposable solution Galaxy Display + Quattro Mesh, the world's first 18,000-puff dual-mode disposable solution with a mobile screen Off Charge, and the world's first 20,000-puff high-burst dual-core disposable solution FEELM Turbo Duo. These solutions have made technological innovation breakthroughs in screen, playability, explosive power, number of puffs and other dimensions, bringing consumers a new atomization experience.

 

In addition, in order to better protect teenagers, FEELM has reserved more than 8 child lock solutions to meet the needs of different market supervision.

"The continuous launch of new solutions is inseparable from our company's long-term investment in technology research and development." Rex Zhang said, "This is just a new beginning. We are confident that we will focus on electronic atomization technology innovation and continuously launch sustainable and compliant e-cigarette solutions to meet consumers' changing needs for excellent and environmentally friendly experience."