Romania's House of Representatives passes new bill to completely ban e-cigarette advertising

Romania's House of Representatives passes new bill to completely ban e-cigarette advertising

The Romanian House of Representatives has passed a new bill that bans the advertising of e-cigarettes, heated tobacco and oral nicotine pouches. The bill not only expands the existing ban on tobacco advertising, but also sets strict restrictions on the promotion of these products, especially for minors and sensitive places.

According to Romania-insider on June 18, the Romanian House of Representatives passed a bill banning the advertising of e-cigarettes (including heated tobacco and oral nicotine pouches, etc.). The bill was passed with 269 votes in favor, 2 votes against, and 3 abstentions.

The bill clearly states: "It is prohibited to publicly broadcast advertisements for tobacco products, including various e-cigarettes, heated tobacco and non-burning tobacco substitutes, and oral nicotine pouches."

Under current laws, only tobacco product advertising is explicitly prohibited. The new bill also prohibits advertising these products in educational institutions and medical facilities, or within 200 meters of the entrance to these places.

In addition, advertisements may not appear in publications primarily for minors, or be broadcast in theaters before, during, or after performances by minors. Additionally, advertisements for these products cannot target minors; cannot depict minors consuming these products; cannot imply that these products have therapeutic properties, or have a stimulating or calming effect, or can solve personal problems; cannot convey a negative image of non-smoking; and must include warning labels in Romanian.