Northerner, a large nicotine retailer in the United States, announced its withdrawal from the tobacco market and will focus on nicotine pouch sales
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Northerner, a large nicotine retailer in the United States, announced its withdrawal from the tobacco market and will focus on nicotine pouch sales
Northerner, an online retailer of nicotine products in the United States, announced that it will completely withdraw from the tobacco market from December 2024 and focus on selling nicotine bags and other modern oral nicotine products to cater to consumers' growing demand for tobacco-free nicotine alternatives.
According to Business Wire on December 9, Northerner, an online retailer of nicotine products in the United States, announced that it will sell nicotine bags and other modern oral nicotine products from December 2024.
Sarah Krysalka, senior director of business partnerships and external affairs at Northerner, noted,
"After 25 years in the smokeless tobacco industry, the decision to give up tobacco was not easy. But the trend is clear, and more and more Americans are choosing tobacco-free leaf products."
"After exiting the tobacco market, Northerner will turn to meet consumers' growing demand for nicotine pouches and other modern oral nicotine products. Our goal is to meet the changing needs of adult nicotine users while promoting tobacco-free leaf nicotine alternatives to tobacco consumers."
According to the Centers for Disease Control and Prevention (CDC), tobacco sales continue to decline, while the popularity of nicotine pouches is surging. Between 2015 and 2021, annual cigarette sales in the United States fell by about 27%, from 12.5 billion packs to 9.1 billion packs. At the same time, sales of nicotine pouches and other alternative products in the United States doubled from US$452.76 million in 2020 to US$1.06 billion in 2022.
It is reported that Northerner is part of the Haypp Group. The company claims that since its founding in 1998, it has grown into one of the world's largest online retailers of nicotine pouches.
