Mgle Biology unveiled TPE 2025: A new height of e-cigarette oil technology
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Mgle Biology unveiled TPE 2025: A new height of e-cigarette oil technology
With its FUNC series nicotine salt and taste modification technology, MgLE Biological unveiled TPE 2025, bringing new technological breakthroughs to the e-cigarette industry through innovative solutions.
From January 29 to 31, the Total Product Expo (TPE), one of the world's largest tobacco and e-cigarette shows, was held in Las Vegas. As a technological innovation platform in the field of e-cigarettes, TPE brings together global brands, distributors and experts, and is an important place for cutting-edge product launches and technical exchanges. Mgle Biotechnology (Shenzhen) Co., LTD. (hereinafter referred to as "Mgle Biology") brought its FUNC series nicotine salt and taste modification technology to the exhibition, bringing new technological breakthroughs to the e-cigarette industry through innovative solutions.
About Magnesia Biology:
As the world's leading R&D manufacturer of electronic atomizing liquid, MLE Biotechnology (Shenzhen) Co., Ltd. has rapidly developed into an industry benchmark enterprise since its establishment in 2019 with its cutting-edge automated production line and strict quality control system. The company has 5000 square meters of modern plant, automation productivity up to 80%. Equipped with international first-class testing equipment, a number of GC, GC-MS, HPLC, ICP-MS, etc. Relying on a professional R & D team composed of more than ten senior perfumers, the company has successfully developed more than 30,000 kinds of electronic atomizing liquid formulations, products are exported to Europe, the United States, the Middle East, Southeast Asia, Russia and other major global markets.

Mle biological certificate | Photo source: MLE biological
In the future, MLE Biology will become an innovation pioneer in the industry with a more forward-looking vision and scientific practice through continuous progress in technology research and development and an open and cooperative attitude.
FUNC series Nicotine salts: Precise zoning and personalized experience
Nicotine is the main active ingredient in e-cigarettes, and most of the nicotine is retained in the aerosol in the form of salt, which is less irritating after nicotine is salt, and the content of nicotine allowed to be inhaled is higher.
Through long-term customer service experience and market research, Magle Biology found that different consumer groups have different needs for nicotine. According to the law of nicotine release and the transport and absorption mechanism in the human body, the FUNC series of nicotine salts are creatively launched to meet the diversified needs.

FUNC series of nicotine salts at the TPE booth | Photo: Magle Biology

FUNC series of nicotine salts at the TPE booth | Photo: Magle Biology
FUNC series nicotine salts have the following characteristics:
Zoned sensory effects: FUNC series nicotine salts are precisely zoned in the head, throat and chest to meet the diverse needs of the head, throat and chest sensations.
Diverse options: including H-nicotine salts, T-nicotine salts and C-nicotine salts.

FUNC series nicotine salt zoning schematic diagram | Source: magnesium biology

Comparison of sensory characteristics of three nicotine salts and nicotine benzoate salts | Source: Magnesium biology
Compared with nicotine benzoate, the strength and speed of H-nicotine salt were increased by 43% and 25% respectively. T-nicotine salt sensation increased by 43%; The C-nicotine salt increased chest pressure by 67%.

Comparison of market attraction difference between three nicotine salts and nicotine benzoate salts | Source: Magnesium biology
Compared with benzoate nicotine salt, H-nicotine salt, T-nicotine salt, C-nicotine salt preference increased by 42%, 25% and 46% respectively; Willingness to try again increased by 66%, 25%, and 33%, respectively.
In addition to nicotine salt, the flavor performance of the liquid is also an important factor for consumers to choose e-cigarette products. In this exhibition, in addition to the FUNC series of nicotine salt products, MGLE Biology also displayed taste modifiers;
Sweetener: to enhance the natural sense of sweetness, suitable for ceramic core equipment
Acid agent: Maximize the freshness of the fruit
Cooling agent: precise control of cooling parts
Moistening agent: enhance moistening and smoothness
Mgle Biology: reshaping the future of the industry with technological innovation
At this year's TPE exhibition, the booth of Mgle Biology attracted many international buyers. Ms. Lin, sales manager of Mgle Biotechnology, said:
"At this exhibition, we brought the latest research and development of nicotine salt series products, which have been highly recognized by industry professionals. During the exhibition, we have reached an initial cooperation intention with a number of well-known international brands."

Mgle Biological TPE booth, the staff is negotiating with customers | Photo: Mgle biological

Mgle Biological TPE booth, international buyers are consulting Mgle products | Photo source: Mgle biological
"Magnesium's nicotine salt technology is really impressive," said John, an e-cigarette brand owner from the United States, "the innovation in taste is refreshing." In particular, through precise nicotine delivery technology combined with multiple taste modification technologies, the liquid has achieved a breakthrough in taste details, and this multi-layered taste experience is exactly what the market needs."









