IQOS 10th Anniversary Edition Launched in Japan with Three Models Available

IQOS 10th Anniversary Edition Launched in Japan with Three Models Available

Philip Morris Japan announced that it will launch a limited number of "IQOS ILUMA i Anniversary Edition" from October 1 to celebrate the 10th anniversary of IQOS in Japan. This special edition product includes three models, all with unique colors and designs.

According to livedoor media reports, on September 30, Philip Morris Japan announced that to commemorate the 10th anniversary of the launch of the heated tobacco product "IQOS" in Japan, they will launch a limited number of "IQOS ILUMA i Anniversary Edition" from October 1.

This special edition product has unique colors and designs, and there are three models for consumers to choose from, each dedicated to bringing users a unique experience.

On the same day, the company also held a press conference for the media, at which the creative highlights of this commemorative product were detailed, further consolidating the brand influence of IQOS in the Japanese market.