The US FDA Sent Warning Letters To 8 Retailers.

On May 20th, the US Food and Drug Administration (FDA) announced that it had sent warning letters to eight retailers for selling unauthorized tobacco products, including nicotine pouches and soluble tobacco products.
The FDA stated that these unauthorized tobacco products imitate everyday items such as candies, breath fresheners, and cough drops in terms of labels, advertisements, and/or designs. Products that look similar to everyday items pose a double threat: on one hand, young children may accidentally ingest them; on the other hand, some children may try to hide the true nature of the product from their parents, teachers, or other adults, thereby purchasing these products.
"Any tobacco product should not look like candy - this is a blatant ploy targeting children to hide the true nature of these products," said Dr. Brett Copello, acting director of the FDA's Tobacco Products Center. "The FDA and its partners are committed to implementing strong enforcement strategies to prevent such illegal products from entering store shelves or falling into the hands of children."
The comparison examples in the warning letters listing the unauthorized products with other consumer goods on the market include:

The FDA stated that the retailers who received the warning letters had sold tobacco products not authorized by the FDA to customers, violating the Federal Food, Drug, and Cosmetic Act. In addition to the violations mentioned in the warning letters, the retailers were ordered to correct any other violations that were the same or similar to those described in the warning letters, and to immediately take all necessary measures to comply with the law. Failure to promptly correct the violations could lead to further actions by the FDA, such as injunctions, seizures, and/or civil fines.
These actions were taken after the agency released the "Guidance on Enforcement Priorities for E-cigarettes and Unapproved Pre-Market Nargile Products". Unauthorized products undermine the regulatory framework and may expose consumers to risks from toxic chemicals and other components that have not been scientifically reviewed in the products.
So far, the FDA has sent warning letters to over 800 companies that produce, sell, or distribute unauthorized new tobacco products, and to over 1,000 retailers who sell unauthorized tobacco products.