The Export Report Of Electronic Cigarettes From China in 2025 Has Been Released: The Total Export Value Reached Nearly 10.6 Billion US Dollars!

Recently, the General Administration of Customs of China released the export data of electronic cigarettes (including electronic cigarettes and similar personal electronic vaping devices, as well as other products containing nicotine that are not smoked by burning, the same below) in December 2025. The export value of electronic cigarettes in December was approximately 974 million US dollars (the detailed data is 974,280,364 US dollars), a year-on-year decrease of 3.67% and a month-on-month decrease of 11.09%.
With the release of the December data, all the 2025 annual export data of electronic cigarettes from China have been made public. According to the data from the General Administration of Customs, the total export value of electronic cigarettes in China in 2025 was 10.598 billion US dollars (the detailed data is 10,598,040,592), a decrease of approximately 3.31% compared to 109.61 billion US dollars in 2024.
In 2025, the destinations for China's electronic cigarette exports covered 292 countries and regions. Among them, the top ten destinations for Chinese electronic cigarettes in 2025 were the United States, the United Kingdom, Germany, South Korea, the United Arab Emirates, Russia, Malaysia, Japan, Canada, and the Netherlands. Indonesia, Poland, Croatia, France, Italy, Paraguay, South Africa, Spain, the Philippines, and New Zealand ranked 11th to 20th respectively.

Among them, in 2025, China's export volume of electronic cigarettes to the United States exceeded 4.1 billion US dollars, accounting for 38.72% of the total annual export volume. Compared with 2024, it increased by 10.91%, reflecting the status of the United States as the world's largest consumer of electronic cigarettes.
The export volume of electronic cigarettes to the United Kingdom in 2025 reached 1.178 billion US dollars, accounting for 11.12% of the total annual export volume. Due to the implementation of the UK's one-time electronic cigarette ban on June 1, 2025, the export volume to the United Kingdom this year decreased slightly by approximately 3.38% compared to 2024. European countries such as Germany, the Netherlands, Poland, France, and Italy all entered the top 20, indicating the high demand for Chinese electronic cigarette products in Europe as a whole.
In Southeast Asia, Malaysia, Indonesia, and the Philippines all ranked in the top 20. Among them, Malaysia ranked seventh with an export volume of 363 million US dollars. Due to the new electronic cigarette policies issued by various states in Malaysia in 2025, the export volume decreased by 5.54% compared to 2024.
It is worth noting that, in addition to the markets in North America, Europe, Southeast Asia, and the Middle East, Paraguay in South America entered the top 20 of China's electronic cigarette export destinations for the first time with an export volume of 94.36 million US dollars, ranking 16th. The export volume increased by 37.23% compared to 2024, reflecting the rapid growth in demand for electronic cigarettes in developing countries in South America.
Entering 2026, China's electronic cigarette exports will continue to face complex and changing international environments. This means both structural challenges and new growth opportunities. As the largest market for Chinese electronic cigarettes, the United States faces significant regulatory risks. If the FDA continues to strengthen the regulation of electronic cigarettes, it may cause a heavy blow to the Chinese electronic cigarette industry. In 2026, in the face of the uncontrollable global policy risks, enterprises cannot rely on "relying on the past success" anymore. While operating the existing markets well, they must also explore more markets as another growth engine after encountering regulatory risks.