FIMO Pakistan Company's Revenue Is Projected To Increase By 77.5% in 2024.

On April 7th, Philip Morris (Pakistan) Limited, a subsidiary of the multinational tobacco company Philip Morris International, announced its annual results as of December 31, 2024. The data showed that the company's net turnover was 32.3 billion rupees, an increase of 77.5% year-on-year. Among this, domestic turnover contributed 17.8 billion rupees, while export turnover contributed 14.4 billion rupees.

Philip Morris Pakistan stated that the strong revenue performance was mainly attributed to the more than double growth in export turnover, moderate growth in domestic cigarette sales, and the company's entry into the emerging category of smokeless nicotine products.

Among them, in 2024, the company's nicotine pouch business accounted for 2.5% of the domestic net turnover, which is part of Philip Morris International's "Smokeless Future" vision and is highly praised globally.

Although the revenue increased, the company's after-tax profit decreased by more than 33% year-on-year, from 379.8 million rupees in 2023 to 254.7 million rupees in 2024. The company's management attributed this to cost pressure, competitive market dynamics, and investment in new product areas.

A few months ago, Philip Morris International established a ZYN nicotine pouch production factory in Pakistan. Hussain Ali, the manufacturing director of the Philip Morris Pakistan Sahiwal factory, said: "Localizing the production of ZYN nicotine pouches in Pakistan is an important milestone. This not only supports our economy by reducing import dependence but also ensures that adult smokers can obtain better alternatives, thereby helping them quit smoking."