PMI Launches New Green Series Of IQOS Iluma I in Japan, All Available For Sale On June 19

PMI launches new green series of IQOS Iluma i in Japan, all available for sale on June 19

Philip Morris Japan announced that it will launch three new green color "IQOS Iluma i" heated tobacco products on June 19, including "Prime Aspen Green", "Leaf Green" and "One Leaf Green". These products will be available in IQOS online stores, physical stores and some airport duty-free shops from June 19.

According to Otakuma on June 19, Philip Morris Japan's new heated tobacco product "IQOS Irma i" will launch new colors, with a total of three models and types: "IQOS ILUMA i Prime Aspen Green", "IQOS ILUMA i Leaf Green" and "IQOS ILUMA i One Leaf Green".

The series of products will be sold in IQOS online stores and IQOS physical stores on June 19, and will also be available in duty-free shops at some airports from July 3.

According to the company, the retail prices of the three new colors are:

"IQOS ILUMA i Prime Aspen Green" retails for 9,980 yen (63.27 U.S. dollars) including tax.

The price of "IQOS ILUMA i Leaf Green" is 6,980 yen (44.25 US dollars) including tax.

The price of "IQOS ILUMA i One Leaf Green" is 3,980 yen (25.23 US dollars) including tax.

In addition, new color accessories dedicated to the "IQOS ILUMA i" series and "IQOS ILUMA" series will be released sequentially starting June 19th.

Demonstrations of new color products will be displayed at seven IQOS physical stores nationwide in Sapporo, Ginza, Nagoya, Umeda, Shinsaibashi, Hiroshima and Fukuoka. Special candies and drinks will also be on sale at IQOS stores nationwide, with "Green Apple Soda" and "Matcha Butter Cake" available at six IQOS stores nationwide (Sapporo, Ginza, Umeda, Shinsaibashi, Hiroshima, Fukuoka). IQOS Store Nagoya only offers "Appletizer".