Philip Morris International Launches Latest IQOS Iluma I in Japan, Equipped With Touch Screen
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Philip Morris International launches latest IQOS Iluma i in Japan, equipped with touch screen
Philip Morris International (PMI) launched IQOS ILUMA i, a series of heat-not-burn products with touch screens in Japan.
Recently, Philip Morris International (PMI) launched IQOS ILUMA i in Japan, which is the company's latest IQOS product, including three models: IQOS Iluma i PRIME, IQOS Iluma i and IQOS Iluma i ONE, priced at 9,980 yen each. , 6980 yen and 3980 yen.
Among them, both the high-end IQOS Iluma i PRIME and the regular IQOS Iluma i are equipped with touch displays, allowing users to view experience-related information at any time. In addition, a new pause mode has been introduced. By sliding up and down on the touch screen, users can pause or continue using without worrying about wasting unused cigarettes.
As of 2024, Philip Morris International has been in the Japanese market for 10 years, and IQOS's current market share accounts for approximately 70% of the Japanese heated tobacco market. Philip Morris International CEO Jacek Olczak said: "This anniversary provides us with an opportunity to update our smoke-free vision to achieve more than two-thirds of our total net revenue from smoke-free products by 2030. Target."
