Malaysia Market Research: Large-volume Cartridge-changing Vapes Are The Mainstream, And Vapetape Unplug Is The Hottest Product

Malaysia Market Research: Large-volume cartridge-changing vapes are the mainstream, and Vapetape Unplug is the hottest product

2Firsts found in the Malaysian market research that a large number of large-puff cartridge-type products appeared in exhibitions, retail stores and online channels, and large-puff cartridge-type products have become the mainstream products in the Malaysian market. Among them, many retail store clerks told 2Firsts that Vapetape Unplug is the best-selling product.

 

Recently, the Asian International New Tobacco Exhibition (ANTY EXPO) was held at the MIECC Pavilion in Malaysia. Through exhibition observation and market visits, 2Firsts found that large-puff cartridge-type electronic cigarettes are mainstream products in the Malaysian market.

 

At the exhibition site, many electronic cigarette brands exhibited large-puff cartridge-type products, including well-known electronic cigarette brands ELFBAR, YOOZ, SMOK and VOOPOO.

 

The following are some large-puff cartridge-type products exhibited at the ANTY EXPO exhibition.

 

ELFBAR's main magnetic electronic cigarette SNAP can support 14,000 puffs. SNAP is also a cartridge-replaceable product, including disposable replacement cartridges and rechargeable devices. Consumers can freely replace cartridges with different flavors.

SNAP screen-mounted magnetic electronic cigarette on the ELFBAR booth | Source: 2Firsts

 

YOOZ displayed its SMART VAPE series of products, including the large-puff-count cartridge-changing product LINKX 2.

Products at the YOOZ booth | Source: 2Firsts

 

SMOK and VOOPOO also displayed large-volume cartridge-changing e-cigarette products.

Products at the SMOK booth | Source: 2Firsts

Products on the VOOPOO booth｜Source: 2Firsts

 

In addition, 2Firsts also observed when visiting e-cigarette retail stores in Malaysia that large-volume reloadable e-cigarettes, such as e-cigarette brands SNOWWOLF, VAPECAM, AKSO and CARABAT, were placed prominently on the shelves. Products such as these can be found everywhere.

 

The following are five common high-volume reloading products found during 2Firsts' visit.

 

When asked about the best-selling e-cigarette products in retail stores, many store clerks mentioned that ASDF's Vapetape Unplug is the best-selling one. The company was established in 2022 and all products are produced locally in Malaysia. Industry insiders told 2Firsts that the sales of this product are considerable, and retailers are often required to "bundle sales" when purchasing the product. They need to bundle it with other ASDF products before they can purchase Vapetape Unplug.

Vapetape Unplug｜Image source: 2Firsts

 

The large-puff-replacement cartridge product of the e-cigarette brand SNOWWOLF has a smart touch screen, supports 16,000 puffs, and the magnetic back cover can be opened to replace the cartridge.

SNOWWOLF 16000 PUFFS｜Image source: 2Firsts

 

VAPECAM's products are also high-volume cartridge-changing products with a high shelf rate. This cartridge-changing electronic cigarette product looks like a camera and can support 12,000 puffs. The device parts and the cartridges are sold separately, and consumers can use them in different colors.

VAPECAM 12000 PUFFS｜Image source: 2Firsts

 

This product from AKSO is equipped with a child lock, supports 12,000 puffs, and can adjust the power within the range of 10W to 20W.

AKSO Supa Nova｜Photo source: 2Firsts

 

The cartridge-changing product of the electronic cigarette brand CARABAT also has a touch screen and supports 15,000 puffs.

CARABAT products｜Photo source: 2Firsts

 

In addition to the exhibition site and offline stores, 2Firsts has observed that in the online channels of Malaysian e-cigarettes, large-volume reloadable products also occupy a prominent position, such as the homepage of the Malaysian e-cigarette retail website DOPE VAPE Several large-mouth reloading products have appeared on the best-seller list.

Image source: e-cigarette retail website DOPE VAPE

 

Industry insiders analyzed that the reason why large-volume cartridge-changing products have become mainstream in the Malaysian e-cigarette market is that such products are cost-effective and in line with local people's consumption habits.

 

2Firsts will continue to pay attention to the development trend of the Southeast Asian e-cigarette industry and bring the latest market dynamics.