Love Miracle's White Paper On Addressing Climate Change Released: Carbon Neutrality in 2035 And Net-zero Emissions in The Value Chain By 2050

Love Miracle's "White Paper on Addressing Climate Change" released: Carbon neutrality in 2035 and net-zero emissions in the value chain by 2050

On March 20, AiMiracle released the "White Paper on Addressing Climate Change" and promised to achieve operational carbon neutrality in 2035 and net-zero emissions in the value chain by 2050, and continue to contribute to the long-term development of the e-atomization industry.

On March 20, Love Miracle released the "White Paper on Addressing Climate Change." The "White Paper" uses 2022 as the base year to complete the carbon inventory of the company's entire value chain business activities for the first time, and promises to achieve operational carbon neutrality in 2035 and net-zero emissions in the value chain by 2050, continuing to provide long-term development for the electronic atomization industry. Contribute to continued development.

 

Addressing climate change is an urgent global challenge, and China has pledged to strive to peak carbon emissions by 2030 and achieve carbon neutrality by 2060. In January 2022, the "Implementation Opinions" issued by the State Tobacco Monopoly Administration also clearly required that the entire industry must do a solid job in carbon peaking and carbon neutrality, and accelerate the green and low-carbon development of the industry. Vaping-related companies also have the responsibility to proactively set carbon neutrality goals and take positive actions.

 

Since its establishment, AiMiracle has successively launched brands such as ELFBAR, LOST MARY, and QUAQ technical solutions, and has now developed into a world-renowned electronic atomization company. Today, AiMiracle's business covers more than 100 markets around the world, serving more than 30 million users worldwide. As the leader of China's e-atomization industry going global, AiMiracle has been leveraging its technology research and development capabilities and its own industrial chain advantages to actively respond to the country's call and work with partners to explore ways to deal with climate change.

 

Zhang Shengwei, founder and president of iMiracle, said: "This "White Paper" is not only iMiracle's commitment to the future, but also reflects its social responsibility. External cooperation is the soil for cultivating win-win opportunities. In the context of greenhouse gas emission reduction, During the journey, we must communicate more actively with our partners, discuss solutions together, and do our best to achieve a balance between environmental protection, social responsibility and economic benefits."

 

Complete the carbon inventory of the entire value chain in the base year

 

Commitment to achieve operational carbon neutrality by 2035

 

In 2023, iMiracle launched the accounting work for the greenhouse gases generated by the entire value chain business activities for the first time. Using 2022 as the base year, it will form a comprehensive and accurate inventory result and provide basic support for scientifically planning a low-carbon development path. The results of this inspection were audited by the British Standards Institution (BSI) in accordance with the ISO 14064 standard.

Based on carbon emission data inventory and carbon neutral policy analysis, and using the tools of the Science Based Targets initiative (SBTi) for calculations, AiMiracle initiated the formulation of climate change goals and path planning, and committed to:

 

Committed to reducing operational carbon emissions by 50% in 2030 compared with the 2022 base year, and reaching 50% renewable energy use;

Achieve operational carbon neutrality by 2035;

 

Achieve net-zero emissions across the value chain by 2050.

 

Active action, four major measures to fulfill carbon reduction commitments

 

As one of the leading companies in the electronic atomization industry, AiMiracle will always play a role as a benchmark and will reduce carbon emissions from four aspects: operations, product and packaging design, logistics, and supply chain, and actively fulfill its commitments.

 

In terms of low-carbon operations, AiMiracle adopts an IoT intelligent energy management system in office buildings. In the future, the company will continue to optimize energy management and promote energy conservation and carbon reduction in its own operations through measures such as energy audits, intelligent light control systems, and interior decoration LEED (Leadership in Energy and Environmental Design) certification. At the same time, the company also calls on employees to conduct low-carbon offices, gradually increase the use of renewable energy, purchase traceable green electricity, and explore the use of distributed new energy and microgrid technology.

 

AiMiracle is committed to applying advanced product technology capabilities to reduce the impact of electronic atomization products on the environment from the source. According to the ISO 14067 standard, iMiracle conducts a full-cycle carbon footprint quantitative assessment on five mainstream products through the Life Cycle Assessment (LCA) method, identifies product carbon reduction opportunities, and improves the environmental impact of products from the source.

 

For example, for the ELFBAR 600V2 product launched in the third quarter of 2023, AiMiracle started from the design end, material end, and production end to comprehensively upgrade the product design and form - on the design end, it adopted a modular design to make assembly easier and disassembly and recycling; on the material side, the use of unnecessary materials is reduced or replaced, and the battery design is optimized; on the production side, the wire welding process is omitted, soldering waste gas is reduced, and automated production is realized through modular design, which greatly improves efficiency. Productivity.

 

In addition, iMiracle has started to promote the research and development of manually removable batteries for products, the research and development and testing of biodegradable materials, PCR recycled materials, packaging plastic removal and the use of recycled packaging paper to reduce the carbon footprint of product raw materials and transportation. emission. ELFBAR's innovative product design, with its corrugated appearance and removable battery compartment structure, won the 2024 iF Design Award of the Year.

 

As a leading e-atomizer company, AiMiracle has always adhered to the concepts of environmental friendliness and sustainable development and proactively deployed product recycling business. In April 2023, ELFBAR, a brand of Miracle, launched GreenAwareness, an environmental recycling program for disposable electronic atomization products in the UK, and cooperated with a British lithium battery recycling company to collect, dismantle and recycle products. As of March 2024, AiMiracle has set up recycling bins in more than 1,000 retail stores in the UK, recycling nearly 190,000 electronic atomization products with a total weight of more than 5.1 tons.

 

In the future, AiMiracle will realize a complete closed loop of recycling, dismantling, and reuse of disposable electronic atomization products. At the same time, the company is also promoting environmental protection and recycling initiatives in multiple global markets, including Ireland, Romania, Cyprus and Switzerland. More markets and brands will also join the GreenAwareness recycling program.

 

On the supply chain side, AiMiracle has also issued the "ESG Code of Conduct for Supply Chain Partners", which requires supplier partners to carry out resource consumption and energy consumption management, promotes suppliers to set carbon targets, and joins hands with upstream and downstream partners in the industry chain to jointly Promote carbon reduction efforts. In the future, AiMiracle will work with upstream and downstream enterprises in the industry chain and all sectors of society with an open and collaborative attitude to jointly build a low-carbon ecological environment.

 

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