Korea Tobacco Launches New HTP Exclusive Cartridge Brand REAL To Be Sold From September 25

Korea Tobacco launches new HTP exclusive cartridge brand "REAL" to be sold from September 25

South Korea Tobacco KT&G announced the launch of the "REAL" series of new exclusive cigarette sticks for its heat-not-burn device "Lil Able", including three types: "Real Cigarfish", "Real Sunnyst" and "Real Ice Pick". KT&G said that the new products will further consolidate KT&G's leadership in the Korean e-cigarette market.

[Two Firsts 2Firsts Express] According to N. News on September 25, South Korea Tobacco KT&G announced that it will launch the "REAL" series of new products, an exclusive cigarette stick brand for its heat-not-burn device "Lil Able", in convenience stores across the country from that day.

The new products include three types: "Real Cigarfish", "Real Sunnyst" and "Real Ice Pick".

In addition, KT&G cancelled the unified brand name "Aim", a special cigarette stick brand for "Lil Able", and launched independent brands that emphasize product characteristics: "Real", "Granula" and "Stick".

The heat-not-burn device "Lil Able 2.0" was released in June this year and is officially available in convenience stores nationwide from today.

Im Wang-sub, head of KT&G's business unit, said,

"In order to meet the diverse needs of consumers, we have launched three new 'REAL' products and further strengthened our leadership in the domestic e-cigarette market by expanding the product portfolio of 'Lil Able Sticks' dedicated cartridges."