JTI Launches Heated Tobacco Device Ploom X ADVANCED Limited Edition Color Lime Halo Pre-sale Starts On June 25

JTI launches heated tobacco device "Ploom X ADVANCED" limited edition color "Lime Halo" pre-sale starts on June 25

Japan Tobacco (JTI) has launched a limited edition "Ploom X ADVANCED" limited color "Lime Halo" in Japan, with pre-sales starting on June 25 and going on sale on July 9.

According to Kakaku on June 25, Japan Tobacco (JTI)'s newly announced heated tobacco device "Ploom X ADVANCED" has launched the latest limited edition color "Lime Halo (green halo)".

The company will start pre-sales on June 25 at CLUB JT online stores and Ploom Shops nationwide, and the "Lime Halo" version is expected to be gradually available at convenience stores and some tobacco sales stores nationwide on July 9.

"Lime Halo" is the second in the limited color series developed by "Ploom X ADVANCED".

JTI claims that "it has a special tone based on bright stone gray that changes its appearance depending on the angle of light."

The new product is priced at 1980 yen (12.43 US dollars).