Exclusive Interview With Malaysian Local Brand ViX: Focusing On The Chinese Market, 50+ Flavors Lead The Malaysian Market

Exclusive interview with Malaysian local brand ViX: Focusing on the Chinese market, 50+ flavors lead the Malaysian market

Recently, at the Asian International New Tobacco Industry Expo (ANTY EXPO), Elvi, the head of ViX's sales department, accepted an exclusive interview with 2Firsts and shared ViX's product features and achievements.

At the Asian International New Tobacco Industry Expo (ANTY EXPO), ViX, a local emerging brand in Malaysia, attracted many visitors with its unique booth design and game interaction, becoming one of the most lively areas of the exhibition. Recently, Elvi, the head of ViX's sales department, accepted an exclusive interview with 2Firsts and shared ViX's product features and achievements in the Malaysian market.

ViX booth on site | Source: Two Supremes

As a brand that was established just over a year ago, ViX has already established a firm foothold in the Malaysian market. Elvi, the person in charge of ViX's sales department, said that at this exhibition, ViX brought its new product Space Pro, which is about to be launched. The new product package provides consumers with two replaceable e-liquid options, and the body is designed with a replaceable magnetic suction cover, which further meets the diverse needs of users. Space Pro is scheduled to be officially launched in early October this year.

Space Pro's products and packaging | Source: 2Firsts

ViX's development in the Malaysian market is closely related to its in-depth offline market cooperation. According to Elvi, ViX products have entered MiX retail stores, which have more than 100 retail stores in Malaysia, and have become the best-selling e-cigarette brand in MiX chain retail stores. In addition, ViX not only sells through offline retail stores, but also establishes an online sales platform, forming an online and offline dual-channel market layout. Elvi said that ViX's monthly sales have reached as high as 2.5 million Malaysian ringgits (US$530,000).

Elvi told 2Firsts that ViX's consumer group is mainly Chinese in Malaysia, and its products have more than 50 different flavors, making it the e-cigarette brand with the most flavors in the Malaysian market.

In addition to the diversity of flavors, ViX also demonstrated its differentiated competitiveness in product design. Compared with the common 2ml e-liquid on the market, ViX has launched a larger 3ml e-liquid, which further improves the cost-effectiveness and attracts more consumers who pay attention to the balance between price and experience. At the same time, the brand is also actively engaged in cross-border cooperation, launching co-branded products with well-known local jewelers to enhance the brand's market recognition and influence.