Exclusive Interview With Geek Bar: I Don’t Want To See A “monopoly” in The Industry

Exclusive interview with Geek Bar: I don't want to see a "monopoly" in the industry

The World Vape Show was held at the Dubai World Trade Center. At the exhibition, the two supremes communicated with Potti, the product marketing director of GEEK BAR.

 

From June 12th to 14th, the World Vape Show was held at the Dubai World Trade Center. At the exhibition, the two supremes communicated with Potti, the product marketing director of GEEK BAR.

 

Potti said that there are many subdivisions in the Middle East market, and the needs of various countries and consumers vary greatly. In order to meet the needs of different consumers, GEEK BAR has launched a product line of 5,000 to 15,000 puffs, and provides a variety of options in terms of price, taste, function, etc. At the end of 2023, GEEK BAR PULSE achieved ideal sales performance in the Middle East market.

At this exhibition, GEEK BAR exhibited its upgraded product "GEEK BAR PULSE X". The biggest highlight of GEEK BAR PULSE X is that it is equipped with a curved screen. Potti introduced that the original intention of the design of the curved screen was to bring consumers a better suction and use experience. This innovative design not only has a sense of technology, but also provides consumers with a more unique interactive experience and emotional experience. He believes that the curved screen is revolutionary for the global market.

 

Talking about the popularity of GEEK BAR PULSE in the US market, Potti said that the US market has both risks and opportunities. What GEEK BAR needs to do is product compliance, marketing compliance, and other compliance actions that comply with policies. For GEEK BAR, what is pursued is not a leapfrog growth, but a stable, compliant, and sustainable development.

 

In addition, in response to the behavior of some companies producing GEEK BAR counterfeits, Potti said that GEEK BAR has applied for multiple patent protections and severely cracked down on infringements. Since its launch in September last year, it has successfully eliminated dozens of factories producing counterfeit products, with the amount involved reaching tens of millions.

 

Regarding the UK market, Potti revealed that GEEK BAR is currently in product reserve and is closely monitoring market dynamics. He believes that policy changes in the UK market provide GEEK BAR with an opportunity to re-enter the market. At present, the company has stockpiled new products and plans to debut them at future UK exhibitions.

 

Finally, Potti emphasized that GEEK BAR is currently paying more attention to its own sustainable development and is committed to building its own ecosystem. GEEK BAR's goal is not just to pursue a surge in sales, because excessive sales growth may also have negative effects. Instead, GEEK BAR hopes to empower the entire industry with its manufacturing, design and promotion capabilities to drive the market in a healthy and compliant direction.

Potti said that Kikner does not want to see the phenomenon of "one dominant company" in the industry, but hopes that the entire industry can move forward steadily. He believes that no company can always dominate the market because the market is constantly changing.

 

For Kikner, these successful products and market cases can help train and improve its own capabilities. Because once it has strong capabilities, it can actively incubate more brands and help partners and suppliers grow together.

 

Potti emphasized that this is the right way for Kikner to achieve long-term profitability. Kikner is not a company that only sells products.