Brazilian Consumer Agency Pressures Meta For Transparent E-cigarette Advertising Management Measures
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Brazilian consumer agency pressures Meta for transparent e-cigarette advertising management measures
A consumer organization in Brazil has requested Meta to provide an explanation for the issue of electronic cigarette advertising on its platform and take measures to prevent it, while also requesting cooperation with the Ministry of Health to combat illegal electronic cigarette transactions.
According to Infomoney on November 12th, the Brazilian Consumer Protection and Defense Foundation (Procon SP) has officially sent a request to Meta, the parent company of Facebook and Instagram, to provide an explanation on advertising issues on the platform.
The agency requested detailed information on the specific operations of these social media platforms in suspending activities related to electronic cigarettes and electronic cigarette advertising.
Procon SP stated in its statement that one of its goals is to require Meta to take "more effective measures" to prevent advertisements for such products from continuing to appear in front of users.
The agency also requested Meta to "provide documents of cooperation with the National Health Supervision Administration (Anvisa)" to prevent the appearance of relevant content.
Procon SP's other requirements for social media companies include:
Update the time frame for the suspension of accounts selling electronic cigarettes;
Provide methods for searching and deleting these advertisements;
Clarify whether it is necessary to report or if there are search tools for self identifying such advertisements;
Provide data on deleted or blocked advertisements.
Procon SP stated in the declaration that,
Due to the high health risks posed by these products and the nationwide ban on their sale and use, Procon SP monitors the sale of 'e-cigarettes' in all possible physical and digital environments, always seeking dialogue and cooperation with suppliers and technology platforms in the fight against illegal commodity trading
