A Well-known Electronic Cigarette Distributor in The UK Has Gone Bankrupt.

The well-known British e-cigarette distributor, JM Wholesale, is insolvent and has officially entered the bankruptcy management process. After the joint managers took over, the company ceased operations immediately, and all 19 employees were laid off.
On March 20th this year, the company submitted a formal notice of entering into bankruptcy administration through the law firm Shakespeare Martineau. Christopher Lewis and Chris Newell were appointed as joint managers, both of whom are from Quantuma Advisory.
JM Wholesale was founded by two college students in 2017. Its headquarters is located in Leicestershire, UK. It was once one of the well-known e-cigarette, CBD and tobacco product distributors in the UK market, operating the distribution business of e-cigarette devices, e-liquids, disposable e-cigarettes and nicotine pouches, with over 15,000 inventory products.
JM Wholesale was also the first mainstream CBD wholesaler in the UK and won three industry awards in 2022: the Best E-cigarette and E-Liquid Distributor Award at the Business Elite Awards, the Best CBD Distributor and Manufacturer Award at the Global Excellence Awards, and the Most Innovative Wholesale Distributor Award at the Corporate Excellence Awards. The financial statements as of February 2025 showed that the company had 47 employees and an annual turnover of 7.4 million pounds (equivalent to 68 million yuan).
However, due to a series of new restrictions imposed by the British government on e-cigarette products - including the one-time e-cigarette ban that took effect in June 2025 and further restrictions on smoking in public places and e-cigarettes, the company's trade business declined significantly, fell into financial difficulties, and was insolvent. Eventually, it had to declare bankruptcy liquidation.
Joint manager Chris Lewis said: "The entry into bankruptcy administration and the forced cessation of trading by JM Wholesale is regrettable. As joint managers, our top priority is to provide appropriate support for the affected employees, while protecting the company's assets through bankruptcy administration and striving to maximize the asset value for the benefit of creditors."