With more than 30 Chinese tobacco brands, China Tobacco Hong Kong’s booth debuted at the TFWA Asia Pacific Duty Free Exhibition in Singapore

With more than 30 Chinese tobacco brands, China Tobacco Hong Kong's booth debuted at the TFWA Asia Pacific Duty Free Exhibition in Singapore

The 2024 TFWA Asia Pacific Exhibition & Summit was held in Singapore. China Tobacco International (Hong Kong) Co., Ltd. organized and represented relevant industrial enterprises in the Chinese tobacco industry and participated in the exhibition with more than 30 Chinese tobacco brands. China Tobacco Hong Kong said that the exhibition will be richer in content and expanded in scale, and will display domestic cigars on a large scale for the first time. The company is optimistic about the prospects of the duty-free market.

From May 12 to May 17, 2024, the 2024 TFWA Asia Pacific Exhibition & Summit (ASIA PACIFIC EXHIBITION & CONFERENCE) will be held in Singapore as scheduled. China Tobacco International (Hong Kong) Co., Ltd. (hereinafter referred to as "China Tobacco Hong Kong") is a unified organization representing relevant industrial enterprises in China's tobacco industry and participated in the exhibition with more than 30 Chinese tobacco brands. During the exhibition, China Tobacco Hong Kong representatives received two exclusive interviews.

 

In the interview, China Tobacco Hong Kong stated that this year's Singapore TFWA Asia Pacific Duty Free Exhibition has richer display content and larger exhibition scale than previous years, and has expanded the scale of Chinese domestic cigars for the first time; when asked how it views the global tobacco market Development trends. China Tobacco Hong Kong stated that the passenger flow in individual duty-free markets has been better than the pre-epidemic level, and expressed optimism about the business recovery and development trend of the duty-free market in the future.

 

The following is the highlight of the interview:

 

China Tobacco Hong Kong participated in this year's TFWA Asia Pacific Duty Free Exhibition in Singapore. What are the new highlights compared with previous years?

 

China Tobacco Hong Kong: From May 12 to May 17, 2024, China Tobacco Hong Kong will organize and participate in the 2024 Singapore TFWA Asia Pacific Duty Free Exhibition on behalf of relevant industrial enterprises in the Chinese tobacco industry. Our company makes overall considerations and comprehensive efforts from multiple aspects, striving to display more of the brand image of Chinese cigarettes and cigars, and achieve new breakthroughs in exhibition promotion and negotiation.

 

First, the display content is richer. This exhibition organized a total of 15 industrial enterprises in the industry to participate in the TFWA Duty Free Exhibition. More than 30 domestic cigarette brands were displayed on site. A total of 10 industrial enterprises sent representatives to attend the exhibition to directly promote the brands.

 

Second, the scale of exhibitions has been expanded. The area of China Tobacco Hong Kong's booth at this exhibition has doubled from last year to 120 square meters. The display area and exhibits have increased compared with last year. At the same time, separate display areas are set up for each industrial enterprise in the booth layout, which can better Display and promote Chinese cigarettes and cigars.

 

Third, cigar exhibitions are more extensive. This year, our company organized four cigar industry companies in the industry to participate in the exhibition, attracting the attention of a large number of cigar merchants. Visiting customers expressed strong interest in domestic cigars.

Two supremacy: A new highlight in China Tobacco Hong Kong's business operations?

 

China Tobacco Hong Kong: Let's take the development of China Tobacco Hong Kong's cigarette business in 2023 as an example to briefly talk about the new highlights of the company's development:

 

First, the duty-free market has recovered quickly and has a good development trend. The passenger flow of some duty-free markets has exceeded the 2019 level. China Tobacco Hong Kong will continue to delve into the duty-free market, focus on brand cultivation and development, actively introduce new cigarettes, enrich the product portfolio, and improve the company's gross profit level.

 

The second is to explore new opportunities and expand business areas in the taxed market. In 2023, China Tobacco Hong Kong and China Tobacco Sichuan worked together to successfully introduce the "Great Wall" brand cigars to the Hong Kong taxed market. In the future, we will continue to tap the potential of the taxed market and develop related businesses.

About TFWA

 

The Singapore Duty Free Asia Pacific (TFWA) is the premier event for the global duty free and travel retail industry. Every year, global duty-free brands and travel retailers gather in Singapore for the annual Global Duty Free Expo. TFWA Global Duty Free Exhibition is the most ideal industry exchange opportunity in the Asia-Pacific region. The exhibition site gathers tobacco, alcohol, cosmetics and other industries, providing seminars, exhibitions and industry exchange activities for the Asia-Pacific and even global duty-free and travel retail industry markets.

 

After China Tobacco Hong Kong was listed in Hong Kong in 2019, it took the lead for the first time in September 2023 to organize 11 industrial enterprises under China Tobacco to participate in international tobacco exhibitions with 16 brands and more than 100 new heat-not-burn tobacco products. (InterTabac Dortmund Tobacco Show). China Tobacco Hong Kong's participation in the exhibition on behalf of relevant industrial enterprises in China's tobacco industry will further enhance the international reputation of Chinese cigarette brands and increase the brand's consumer reach to more quickly adapt to the new trade environment after the epidemic.

We will continue to pay attention to China Tobacco Hong Kong's strategic layout and development trends in the international taxed market and non-taxed market.