Well-known European e-cigarette brand AROMA KING was revealed to owe a huge amount of money to its Chinese suppliers

Well-known European e-cigarette brand AROMA KING was revealed to owe a huge amount of money to its Chinese suppliers

According to people familiar with the matter, the well-known Polish brand AROMA KING is suspected of facing a break in its capital chain and owes a huge amount of money to its Chinese suppliers.
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Editor's note: The information disclosed in this article comes from revelations by insiders in the e-cigarette industry, and involves the operating conditions of well-known brands in the industry. In the current environment of increasingly fierce competition in the global market, companies are facing business risks that must be faced squarely, whether in market expansion or in the supply chain. The purpose of releasing this information is to remind relevant companies in the e-cigarette industry to enhance risk management awareness and adopt proactive response strategies to avoid similar problems that may arise in the future and ensure the stable operation of the company and the sustainable development of the industry.

[Original from Two Supremes] Recently, multiple insiders revealed to Two Supremes that AROMA KING, a well-known Polish e-cigarette brand, may face a crisis of broken capital chain, resulting in a large number of pre-ordered goods being stranded in the factory and unable to complete delivery.

The incident affected AROMA KING's foundries, suppliers and logistics partners, involving huge amounts of money. It is said that AROMA KING is suspected of owing approximately RMB 80 million in funds to a company in Shenzhen. Further revelations showed that employees of the company who were owed funds had not been able to receive wages for three consecutive months.

As a well-known brand in Europe and parts of the United States, AROMA KING has launched co-branded products with well-known brands such as Bugatti Veyron.

In response to this matter, Two Supremes has tried to contact the person in charge of AROMA KING's company in China for verification, but as of press time, no official official reply has been received.