UK watchdog issues enforcement notice for e-cigarette ads on TikTok
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UK watchdog issues enforcement notice for e-cigarette ads on TikTok
The UK's Committee on Advertising Practice (CAP) recently issued an enforcement notice directing e-cigarette companies to comply with advertising rules and remove all e-cigarette advertisements that appear on social media.
The Committee on Advertising Practices (CAP), which is responsible for formulating advertising rules enforced by the Advertising Standards Authority (ASA), has recently issued an enforcement notice instructing e-cigarette companies to comply with advertising rules and remove all e-cigarettes that appear on social media. Tobacco advertisement.
In a statement, the UK's Advertising Standards Authority said: "We have noticed that some brands are placing or encouraging third parties to place content on TikTok related to vaping products and their components. We have reminded brands that if we monitor persistent presence issues, we will take targeted enforcement actions."
Advertisements for e-cigarettes are strictly restricted and unlicensed advertisements for nicotine-containing e-cigarettes are not allowed to appear on TV, radio, newspapers, magazines and, most importantly, in large media including social media, the Advertising Standards Authority said. on most online media. Ads must be responsible, which includes not targeting or attracting minors. That's why we're taking action to ban ads that violate our rules and make sure they're removed quickly. "
It is understood that this enforcement notice requires advertisers/brands to immediately stop any vaping advertising on TikTok, the Advertising Standards Authority added that this is a high priority issue for them and the regulator is considering it in the near future. Take further action.
“Our role is to ensure that vaping ads are only shown where they are legal (to legitimate adult consumers) and responsibly. Currently, they are sometimes placed on social media and target young people. We are determined to stop this .”
