The total reading volume has exceeded a historical high, and the coverage of the 2FIRSTS Dortmund Tobacco Exhibition has successfully concluded

The total reading volume has exceeded a historical high, and the coverage of the 2FIRSTS Dortmund Tobacco Exhibition has successfully concluded

On September 21st, the Inter Tabac exhibition came to a successful conclusion. As an official partner media, 2FIRSTS has provided special reports for three consecutive years. During the exhibition, 2FIRSTS achieved a surge in traffic and set a new historical high through professional and comprehensive reporting, as well as exclusive interviews with numerous international tobacco companies.

On September 21st, the global tobacco industry event - Inter Tabac exhibition - successfully concluded at the Dortmund Exhibition Center. As the official partner media of this exhibition, 2FIRSTS provided in-depth, comprehensive, and detailed coverage.

According to official statistics, this exhibition attracted more than 800 companies from nearly 70 countries, representing various industries such as traditional tobacco and new tobacco, and attracted over 12000 professional visitors.

Inter Tabac Exhibition Hall Map | Source: Inter Tabac Official Website

 

2FIRSTS has been conducting special reports on it for three consecutive years. Through professional, objective, and diversified reporting methods, the exhibition presents its exciting content and industry trends comprehensively, greatly expanding the dissemination scope of the exhibition, attracting the attention of more people inside and outside the industry, and further enhancing the attention and influence of the exhibition in the industry.

 

 

The total reading volume of multilingual and multi platform dissemination has reached a new historical high

 

During the Inter Tabac exhibition, 2FIRSTS formed a strong reporting team of 10 members to ensure comprehensive coverage of the event. The team consists of 4 frontline professionals who personally go to the scene to collect information and provide real-time reporting, while 6 colleagues are in the rear to provide necessary reporting support and content production. This reporting team is currently the largest known to have participated in Inter Tabac reporting, providing the audience with the most comprehensive and in-depth exhibition experience through in-depth reporting and diversified content presentation.

 

At the same time, 2FIRSTS fully leverages its media advantages and adopts diversified reporting forms such as special reports, videos, graphic live broadcasts, NEWSLETTER, etc. to present the exciting content of the exhibition from all angles and perspectives. And through its Chinese website (2firsts. cn), international website (2firsts. com), Spanish website (2firsts. com/es), as well as rich social media platforms at home and abroad, it has continuously released a series of rich, detailed and reliable reports.

2FIRSTS' special report on InterTabac, click on the image to read the topic | Image source: 2FIRSTS

 

During the exhibition, 2FIRSTS' Chinese and international websites experienced explosive growth in traffic, breaking through historical highs in one fell swoop. This achievement is attributed to 2FIRSTS' comprehensive, in-depth, and timely reporting.

 

Among them, articles such as "Heyuan Group's Global First Alkaid Light Heating Technology Won the Best HNB Innovation Award at the 2024 InterTabac

 

Alternative Awards", "Interview with FUMOT: The German Grey Customs Market is Focusing on Innovative Products such as Online" 2+10 "Gradually Becoming a Trend", and "Exhibition Observation | Altria's" Zero Products "Exhibits, Nicotine Bag Brand On! Comes with Round Box Packaging" stand out among numerous reports due to their unique perspective, in-depth analysis, and precise grasp of industry hotspots. Their traffic performance is particularly outstanding, becoming a focus article that attracts the attention of many readers, fully demonstrating the professionalism and influence of 2FIRSTS in industry reporting.

 

Exclusive report on international tobacco industry trends in dialogue with tobacco giants

 

During the 3-day Dortmund Tobacco Exhibition, the 2FIRSTS reporting team took active action and visited nearly 100 participating e-cigarette companies at the exhibition site. With a professional attitude and keen insight, we have conducted in-depth exchanges with more than 20 international tobacco companies and brand merchants. Moreover, exclusive interviews were conducted with internationally renowned tobacco companies such as CTIHK, PMI, BAT, Altria, and KT&G, obtaining a wealth of first-hand industry information.

Beate Kunz, Public Relations Manager of PMI Germany, introduces products to 2FIRSTS | Image source: 2FIRSTS

 

Here are some interview articles:

2Firsts Interview with China Tobacco Hong Kong: Unveiling the Behind the Significant Enhancement of Competitiveness

Interview with Philip Morris International: Persuading Germany to accept ZYN nicotine bags and accelerate the promotion of refillable electronic cigarettes

Interview with British American Tobacco: Due to strict regulation in Germany, VUSE currently has no plans to launch new large mouth count products

Interview with KT&G: Launch of e-cigarette brand Myon, seeking distributors to expand global market

 

In these interviews, PMI exclusively revealed to 2FIRSTS that they are currently actively seeking the legalization process of nicotine bags from the German government, with the aim of successfully opening up the German market for their brand ZYN and further expanding their market share. BAT has informed 2FIRSTS that they believe there are certain regulatory risks associated with the current trend of compliant big mouth counting products in Europe. Based on this, they do not plan to launch such products in the future, but rather focus on directions that are more in line with their own development strategies and market trends. KT&G shared its plan to launch the e-cigarette brand MYON in the global market.

BAT booth staff introduces new products to 2FIRSTS | Image source: 2FIRSTS

 

These exclusive information not only enrich the coverage of the exhibition, but also provide valuable perspectives for industry insiders and outsiders to gain a deeper understanding of the strategic layout and market dynamics of international tobacco companies, highlighting the unique position and important value of 2FIRSTS in industry reporting.

 

 

2FIRSTS CEO delivers keynote speech to explore the role and value of news media in reducing harm from new tobacco products

On the second day of the Dortmund Tobacco Exhibition, Alan Zhao, co-founder and CEO of 2FIRSTS, was invited to attend the exhibition forum online and delivered a speech titled "The Role and Value of News Media in NGP (New Tobacco Products) Harm Reduction". He emphasized how the lack of news coverage hinders the development of the new tobacco harm reduction industry and reduces the effectiveness of government decision-making. Zhao Tong calls on all parties to support the media in providing more comprehensive and objective coverage of the industry.

Zhao Tong attends the Dortmund Tobacco Exhibition conference online | Image source: 2FIRSTS

 

In his speech, Zhao Tong emphasized the crucial role of the media in providing comprehensive information, promoting industry transparency, and driving policy-making. He pointed out that the lack of news coverage is hindering the process of NGP harm reduction, and comprehensive media coverage is crucial for this process.

 

At the end of his speech, Zhao Tong expressed confidence in the "future of harm reduction" and put forward several suggestions:

 

Influential media should pay more attention to the electronic cigarette industry to highlight its positive role in reducing NGP harm.
The government should improve communication with the media when formulating and implementing policies to ensure transparency and accuracy of information.

New tobacco companies, especially large enterprises, should improve information transparency. Although many companies tend to remain silent and avoid media exposure, more information transparency is needed for NGP harm reduction, which is also part of corporate social responsibility.

 

Zhao Tong promised that 2FIRSTS will continue to leverage its influence and resource advantages to work closely with global governments, manufacturers, and media to jointly build a global NGP information sharing network. By leveraging the power of media communication, we aim to enhance the public's comprehensive and objective understanding of NGP, promote high-quality development of the industrial economy, support more effective public decision-making, and accelerate the global NGP harm reduction process.