The first two public days were successfully held: industry review and outlook, discussing the development trend of e-cigarettes in 2025

The first two public days were successfully held: industry review and outlook, discussing the development trend of e-cigarettes in 2025

On December 20, 2024, 2Firsts held the "Looking Forward to 2025" 2Firsts Open Day in Shenzhen, attracting nearly 200 industry professionals. The event covers ten aspects, including annual review, technological innovation, market supervision, etc. Through keynote speeches, group discussions and on-site interactions, we jointly discussed the future direction of the e-cigarette industry. Through diversified exchanges and information sharing, 2Firsts continues to promote global industrial cooperation and help the industry develop steadily.

On December 20, 2024, 2Firsts, the world's leading atomization technology media and think tank, successfully held the "Looking Forward to 2025" 2Firsts Open Day in Shenzhen, China. The event invited many domestic and foreign industry experts and guests to participate, attracting nearly 200 professionals from the upstream and downstream of the e-cigarette industry. Through keynote speeches, group discussions, on-site interactions and other methods, this open day event jointly reviewed the development of the e-cigarette industry in 2024, and explored and looked forward to future trends in 2025.

2Firsts Open Day is an industry discussion and exchange platform created by 2Firsts, which will continue in Shenzhen, China and around the world. In addition to 2Firsts publishing its own information and showing media exposure to the global industry, 2Firsts also hopes to exert its global influence, gather excellent industry thinking, enhance communication and cooperation, promote inclusive and industry public welfare, and establish a high-quality social circle for professionals.

10 major links focus on industry hot spots

This open day has a total of 10 links, covering multiple themes such as annual industry review, trend outlook, technological innovation and global communication practices. The following is a wonderful review:

2Firsts product editor Cai Ranran reviewed the 10 representative e-cigarette products in 2024 and summarized the industry's technological innovation and market performance. Looking back at 2024, the EU TPD (Tobacco Products Directive) region is more inclined to the strategy of compliance and steady development, and the "2+10" (2ml cartridge plus 10ml e-liquid tank) design product is the most representative of the future trend of the region; the non-TPD region pays more attention to innovative design, and "multiple adjustable products" emerged in the second half of the year, bringing innovative product forms to the market.

Product editor Cai Ranran reviews the 10 representative e-cigarette products of 2024 | Source: Two Supremes

2Firsts co-founder and COO Guo Xiaoyu analyzed the regulatory situation of e-cigarettes in the United States. She reviewed the content and background of the "Five-Year Strategic Plan" released by the FDA, emphasizing that the cross-departmental collaboration of the US government is being strengthened. For example, the FDA and the Department of Justice (DOJ) have established an enforcement working group covering multiple federal agencies to coordinate and simplify cross-departmental enforcement actions. In the future, there will be three major trends in the US e-cigarette market: the regulatory environment will not be relaxed, and law enforcement will be further strengthened; the market share of compliant and illegal companies will be significantly differentiated, and the industry ecology is being readjusted; companies face a "black or white" choice - either adhere to compliance or exit the market.

2Firsts co-founder and COO Guo Xiaoyu analyzes the regulatory situation of e-cigarettes in the United States | Source: Two Supremacy

2Firsts Assistant General Manager Zhang Mixuan shared the research and insights on China's nicotine bag industry chain with the theme of "super factory". Zhang Mixuan said that China has established a complete and constantly upgraded nicotine bag industry chain, becoming an important part of the global supply chain. China's nicotine bag supply chain has every chance to become a "super factory". At the same time, she also pointed out the current risks in compliance, policy and other aspects.

2Firsts Assistant General Manager Zhang Mixuan's "Super Factory" Keynote Speech | Source: Two Supremacies

2Firsts Executive Editor Zhu Lihong shared the important reporting results over the past year, which recorded the important moments of e-cigarettes in 2024.

2Firsts Executive Editor Zhu Lihong shared important reporting achievements over the past year | Source: Two Supremacies

Yong Chen of Uopai Technology comprehensively introduced the history, technical characteristics and market prospects of oral dissolving film products, demonstrating its innovative capabilities and technical advantages in the field of new nicotine products.

Chen Yong of Youpai Technology gave a comprehensive introduction to the history of orodispersible film products | Source: Two Supremacies

2Firsts International Business Manager Sophia Lv shared 2Firsts' experience in international business development with the participants, and shared tips on how to quickly establish connections with overseas people with the theme of "Ten Sentences to WhatsApp".

Sophia Lv, International Business Manager of 2Firsts, shares her experience in international business development | Source: Two Supremes

Two panel discussions were held around "Products and Technology" and "Trends and Prospects".

In the "Products and Technology" discussion, participants focused on the innovation direction of e-cigarette products in different regional markets, including popular categories such as disposable hookah e-cigarettes, multi-functional adjustable devices, and nicotine replacement products, and explored in depth how future product designs can better balance user experience, cost control and compliance requirements.

The "Trends and Prospects" discussion focused on the future development path of the global e-cigarette industry. Participants shared their observations on regional market trends, especially regulatory dynamics, consumer habits and corporate layout strategies in the US, Europe and Southeast Asian markets. At the same time, the discussion also extended to the potential impact of the industry's compliance process on the market.

"Product and Technology" Discussion | Source: Two Supremacy

"Trends and Prospects" | Source: Two Supremacies

2Firsts CEO Zhao Tong made a speech on behalf of 2Firsts at the 2Firsts Open Day, introducing 2Firsts' mission and future plans.

Zhao Tong introduced that 2Firsts is committed to promoting the high-quality development of the global tobacco industry through professional reporting and consulting services. He also explained the "Brand Overseas Inclusive Plan" and "Compliance Inclusive Plan" recently launched by 2Firsts. In 2025, 2Firsts will continue to leverage its global influence to promote the development of compliance, innovation, science, business and other fields, and contribute to the global harm reduction cause.

2Firsts CEO Zhao Tong made a speech on behalf of 2Firsts at 2Firsts Open Day | Source: Two Supremes

Using on-site interaction to create a new social method

The open day event adopts a combination of online and offline forms. The audience can participate in the interaction by sending barrages through QR codes. Participants express their views in real time, which enhances the atmosphere of communication between industries.

In response to global product trends, voting was conducted on site and the results were released.

On-site voting results | Source: Two Supremacies

In addition, the carefully prepared tea break area outside the venue provided participants with an opportunity to communicate easily.

Halftime tea break | Source: Two Firsts

Participants responded enthusiastically to the event. Participants said that 2Firsts not only built a deeply shared information platform for the industry, but also closely linked participants in the upstream and downstream of the industry chain through offline activities such as "Open Day", promoting the collision of innovative thinking and practical experience.

"Through this event, I not only obtained important industry data and trend analysis, but also met many potential partners and broadened business development channels." One participant said.

Looking forward to 2025 from a new starting point

In 2024, the global new tobacco industry has undergone profound changes. The upcoming 2025 will be a new milestone for the global industry. Major changes and breakthroughs will be foreseeable in the fields of supervision, market, and categories. The global market pattern will face a reshuffle, and China's supply chain will also usher in a deeper integration and upgrade.

Zhao Tong revealed that the two firsts will continue to promote exchanges and cooperation in different professional fields of the global industry through various activities including the "Two Firsts Open Day" to jointly respond to new changes and challenges.

Zhao Tong further called for: "We hope that more industry professionals, enterprises and all parties will pay attention to 2Firsts and participate in 2Firsts activities. Let us work together to promote the high-quality development of the global new tobacco industry and achieve the goal of harm reduction as soon as possible."