Philip Morris International launches new cartridge product Terea Pearls to help boost IQOS sales

Philip Morris International launches new cartridge product "Terea Pearls" to help boost IQOS sales

Philip Morris International UK (PML) has launched a new product called "Terea Pearls" to provide four new flavors for IQOS heated tobacco devices through capsule technology. The company has also launched the "Heatwave" platform to support the sales of IQOS devices.

 

According to Better Retailing on September 23, Philip Morris International UK (PML) has launched a new product called "Terea Pearls" to expand the flavor range of its heated tobacco device IQOS.

 

According to reports, the capsule technology of "Terea Pearls" allows users to switch from traditional tobacco flavors to unique flavors with one click.

The four new flavors of "Terea Pearls" are:

Abora Pearl: Tobacco mixed with strawberry and basil flavors;

Amelia Pearl: Tobacco mixed with watermelon and mint flavors;

Starling Pearl: Tobacco mixed with green apple and mint flavors;

Twilight Pearl: Tobacco mixed with blueberry and mint flavors.

 

John Rennie, the company's commercial director, said:

 

"The responsible use of flavours is an important factor in helping adult smokers switch to better alternatives. With capsule-flammable cigarettes no longer available in the UK, capsule-heated tobacco products offer retailers a unique solution that enables legal-age nicotine users to seamlessly switch to unique flavour blends."

 

The company has also launched an open platform called "Heatwave" to help stores drive sales of IQOS devices.