Pacha vape

Pacha is an electronic cigarette brand originating from the United States, under the control of the well-known electronic cigarette company Charlie's Holdings, Inc. (CHUC). This brand is renowned for its diverse tobacco flavors and disposable electronic cigarette products. In recent years, it has attracted significant attention in the industry due to its products being acquired by the tobacco giant British American Tobacco (BAT).
?? Brand Background and Parent Company
The parent company of the Pacha brand, Charlie's Holdings, Inc., is a company that has been deeply involved in the e-cigarette industry for many years. Its most well-known subsidiary is Charlie's Chalk Dust, LLC, which is renowned for developing a variety of e-liquid flavors. Charlie's Holdings owns multiple brands besides Pacha, including PACHAMAMA and SBX.
?? Core Product Series
The product line of Pacha is mainly divided into two categories:
E-liquids (Vapor Solutions): Pacha has extensive experience in the e-liquid industry and offers a diverse range of products.
Pacha / Pachamama E-Liquid: Features fruity flavors and tropical vibes. For instance, it contains unique flavors such as pineapple and dragon fruit in its blends. The VG/PG ratio of these e-liquids is typically 70/30, making them suitable for use with large vaporizers.
Pachamama Salts (Nicotine Salt E-Liquid): This is an extension of the Pachamama product line, designed specifically for users who desire a smooth throat sensation and quick nicotine intake.
Disposable electronic cigarettes: This is an area that Pacha has been focusing on and attracting much attention in recent years.
PACHA Syn 3000 Series: This is its representative line of one-time products. Some products of this series have been sold to British American Tobacco.
Design: Adopting a cylindrical shape.
Configuration: Built-in 1200mAh battery, with a nicotine oil capacity of 8ml.
Nicotine: Utilizes synthetic nicotine, offering two concentrations of 20mg and 50mg.
Flavor: The main combination is "fruit + ice". Known flavors include banana ice, blue lassis ice, Fuji apple strawberry ice, etc.
Price: The reference selling price in the US market is approximately $9.97.
?? Recent major event: Acquired by British American Tobacco
The most notable event for the Pacha brand is the recent transaction with the tobacco giant British American Tobacco (BAT).
Transaction Overview: Starting from April 2025, the subsidiary of British American Tobacco, R.J. Reynolds Vapor Company, has made batch purchases of a total of 15 synthetic nicotine disposable electronic cigarette products under the Pacha brand that have submitted PMTA (Pre-Marketing Tobacco Product Application) to the US FDA, along with related assets.
Transaction amount: The transaction amount for the first 12 products is 5 million US dollars in cash, plus a maximum performance-based payment of 4.2 million US dollars. The transaction amount for the subsequent 3 products is 1.5 million US dollars.
Strategic significance: This acquisition is of great significance to both parties. For British American Tobacco, it is an important step in expanding its compliant product portfolio. For Charlie's Holdings, this move helps it realize the assets at the regulatory stage and shift to developing its alternative product lines such as "Metatine" (hexamethylnicotine) that are not subject to FDA regulation.
Brand Ownership: It is worth noting that although the product assets were sold, the core trademarks such as PACHA and PACHAMAMA still belong to Charlie's Holdings and were not included in the transaction.
Pacha is an American brand with a rich history in e-cigarette oil and has gained significant attention in the field of disposable e-cigarettes through asset transactions. Due to the recent significant changes in its product lineup and company strategy, it is recommended to obtain the latest information through its official website (Pacha.co) or the parent company's website (Chuc.com).