Market Observation｜ELFBAR promotes magnetic electronic cigarette SNAP in Malaysia

Market Observation｜ELFBAR promotes magnetic electronic cigarette SNAP in Malaysia

2Firsts observed that ELFBAR exhibited the magnetic electronic cigarette SNAP and the upgraded version of the product, the screen-type electronic cigarette, at this Malaysian exhibition.

At the Asian International New Tobacco Industry Expo (ANTY EXPO) held from September 6 to September 8, 2Firsts noticed that ELFBAR, as the official sponsor of this exhibition, exhibited the magnetic electronic cigarette SNAP and the upgraded version of the product, the screen-type electronic cigarette, which is also ELFBAR's main product in Malaysia.

2Firsts observed that the exhibition certificate of this exhibition printed the pattern of the magnetic electronic cigarette SNAP, and this "advertising space" provided exhibitors with an intuitive product display. It is reported that SNAP contains two magnetic components: a disposable replacement cartridge and an 820mAh rechargeable device, which are connected by magnetic suction and support 14,000 puffs. It is worth mentioning that this product is similar in appearance to the EW9000 product released by ELFBAR in April this year, but the number of puffs is different. The number of puffs of EW9000 is 9,000.

SNAP on the exhibition certificate | Source: 2Firsts

In addition to SNAP, ELFBAR also exhibited an upgraded version of the product. This new magnetic electronic cigarette introduced an animated display screen.

SNAP screen-mounted magnetic electronic cigarette on the ELFBAR booth | Source: 2Firsts

After the exhibition, 2Firsts visited the Malaysian electronic cigarette market and found that ELFBAR's SNAP was displayed on the shelves of many electronic cigarette retail stores and placed in a prominent position on the shelves. The product package (including battery) is priced at RM43.8 (about US$10), and the component without battery is priced at RM27.8 (about US$6.4).

In addition, 2Firsts did not find the upgraded version of SNAP with screen in many electronic cigarette retail stores.

E-cigarette retail store shelves in Malaysia | Source: 2Firsts