Loon vapes

"Loon" is an e-cigarette brand from Minnesota, USA. However, it has recently attracted significant attention mainly because its marketing approach is facing serious legal proceedings.
The following is the comprehensive information about this brand:
Brand and Product Overview
The Loon brand is operated by Maduro Distributors Inc. and was established in 2013. Its product line mainly consists of:
Disposable electronic cigarettes: The main products are Loon Air Plus and Loon Maxx.
Loon Air Plus: E-liquid capacity 8ml, battery 550mAh (rechargeable).
Loon Maxx: E-liquid capacity 6.5ml, battery 1000mAh (non-rechargeable).
Other products: We also offer refillable electronic cigarettes and nicotine pouches.
Nicotine content: The nicotine salt concentration of the main product is 50mg/ml (5%).
Price: The reference price is approximately $16.99.
⚖️ Key Dispute: Legal and Regulatory Issues
Currently, Loon is facing severe legal challenges, with the core issue being that its marketing approach is perceived as targeting minors.
Minnesota State Lawsuit (July 2026): The Minnesota Attorney General filed a lawsuit, accusing Loon of illegally selling flavored e-cigarettes that are attractive to minors. The lawsuit stated that it used "popular characters for children" in its promotion and sold candy and beverage flavors such as marshmallow, strawberry popsicle, banana toffee, and blueberry Slurpee. These actions violated the state's law that came into effect in 2024, which prohibits the sale of "deceptive vapor products".
FDA compliance issue: The lawsuit also alleges that Loon falsely advertised its products as "having been accepted or approved by the FDA" without obtaining the necessary authorization. In fact, the US FDA had already sent a warning letter to Loon in August 2021. The Attorney General is seeking a permanent injunction and civil penalties against Loon.
 User Reviews
Ignoring legal issues, some users' evaluations of the Loon products tend to be positive:
Taste and steam: Described as "very smooth", "delicious", and the steam was "just right".
Specific flavor evaluation: Some users believe that the strawberry-watermelon flavor "tastes more like freshly squeezed fruit smoothie rather than candy"; the mint flavor was noted as "very strong".
Design and portability: Design for "fashionable and lightweight".
⚠️ Health Risk Warning
It should be noted that Loon's products also have the common health risks associated with e-cigarettes:
High addiction potential: Its product contains a high concentration of nicotine (50mg/ml), which is highly likely to lead to addiction.
Teenage risks: Nicotine can damage the developing brains of teenagers. The sweet flavors and colorful packaging of the products can reduce young people's awareness of the dangers of these products.
General health risks: Using electronic cigarettes can cause harm to the respiratory system and cardiovascular system.
Overall, Loon is an e-cigarette brand that has been embroiled in legal disputes due to its marketing tactics and compliance issues. Although its products have received some positive feedback in terms of user experience, the significant legal risks and the health risks associated with its high nicotine content cannot be ignored.