Kumulus Vape, the first e-cigarette stock in Europe, has deployed offline and has acquired two e-cigarette chain brands

Kumulus Vape, the first e-cigarette stock in Europe, has deployed offline and has acquired two e-cigarette chain brands

Kumulus Vape announced on April 7 that the two e-cigarette chain stores it announced to acquire in December 2022 will be paid by bank loans and new shares.

According to related reports, the two e-cigarette chain stores acquired by Kumulus Vape are located in the "strategic area" of the French e-cigarette market. The cumulative turnover of the two chain stores (8 stores and 10 employees) in 2022 will be close to 1.7 million euros. In a related report, Kumulus Vape expressed confidence in its ability to increase the profitability of these chains to levels comparable to its own.

According to public information, Kumulus Vape is a well-known e-cigarette e-commerce company, established in 2012 and headquartered in Lyon, France. Kumulus Vape business includes two parts: B2C and B2B.

During the three years from 2016 to 2018, Kumulus Vape's B2C business grew rapidly, and the number of customers tripled. At the same time, its sales also tripled during this period, reaching 2.8 million euros in 2018. With the growth of B2C business, Kumulus Vape started its B2B business (brand distributors) in 2017 and quickly achieved growth. At present, more and more retailers have adopted Kumulus Vape's distribution services.

In May 2019, Kumulus Vape officially listed on Euronext. Before listing, Kumulus Vape's B2C business contributed 40% of sales, and B2B business contributed 60% of sales, realizing the B2C+B2B business model. According to its latest financial report data, its 2022 turnover has exceeded 55.7 million euros, an increase of 61%.

Kumulus Vape currently provides more than 250 brands (including more than 150 e-liquid brands), and 7,000 electronic cigarette products for sale. The main sales brands include Vaporesso, Innokin, Geekvape, etc.