Ispire Signs Five-Year Agreement with Middle East Distributor ANDS to Promote Hidden Hills Club in the Middle East and North Africa
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Ispire Signs Five-Year Agreement with Middle East Distributor ANDS to Promote Hidden Hills Club in the Middle East and North Africa
Ispire has signed a five-year general distribution agreement with Dubai distributor ANDS, planning to promote the Hidden Hills Club brand in more than 20 Middle East and North African markets, covering duty-free channels such as airports and cruise ships.
On October 7, according to the official website of Ispire Technology Inc. (NASDAQ: ISPR), Ispire announced that it had signed a five-year general distribution agreement with Dubai-based distributor ANDS.
The company claims that this cooperation marks an important step in Ispire's global expansion strategy, enabling it to introduce its Hidden Hills Club product portfolio to the Middle East and North Africa (MENA) region and the global duty-free market.
Under the agreement, Ispire and ANDS will promote the Hidden Hills Club brand in more than 20 Middle East and North African markets (MENA). With ANDS's cooperation with major duty-free operators, covering more than 45 airports, cruise ships, airlines and diplomatic facilities.
Michael Wang, Co-CEO of Ispire, said:
"This partnership comes at a critical time for Ispire as consumers around the world seek healthier alternatives. By partnering with ANDS, we enter one of the fastest growing regions in the world where product demand is high and consumers are focused on healthy alternatives. ANDS' expertise in regulation, legal compliance, brand building, sales and distribution, and deep insights into local markets will enable us to introduce Hidden Hills Club to new markets and provide consumers with innovative, healthy alternatives."
In August, Ispire announced that it had signed a 30-year long-term agreement with Hidden Hills Club, with the first products to be launched in the UAE and South Africa, with expansion to the UK and EU markets expected to follow.
