Interview with ANYX: New products based on G-mesh technology have been launched, calling on the industry to not only focus on price wars

Interview with ANYX: New products based on G-mesh technology have been launched, calling on the industry to not only focus on price wars

Sanking, the head of the ANYX brand under the Yijia Te group, had a conversation with the top two. He introduced the market performance, new products, and future development plans of the ANYX brand.

From June 12th to 14th, the WORLD VAPE SHOW was held at the Dubai World Trade Center. Sanking, the head of the ANYX brand under the Yijia Te group, had a conversation with the top two. He introduced the market performance, new products, and future development plans of the ANYX brand.

According to Sanking, the ANYX brand focuses on cartridge swappable e-cigarettes, including both open and closed forms, and also enters the disposable e-cigarette market. At present, the brand technology is constantly innovating and has launched four new products, including Anyx pro, Anyx go, Anyx polo, and Anyx max.

Sanking stated that ANYX's main markets are concentrated in Italy and Spain, South America, the Middle East, and Southeast Asia in Europe, with the Italian market performing the best. The brand name "ANYX" implies "any+possible", symbolizing infinite possibilities and emphasizing user needs and cognition.

This is the first time ANYX has participated in the World Electronic Cigarette Exhibition in Dubai, and the Middle East market is a brand new field for ANYX. The brand only began to expand in this market at the end of 2022. Sanking stated that although the brand is relatively new, the Middle East market will be a strategic focus for in-depth layout in the future.

At this exhibition, ANYX showcased its latest atomization core technology G-mesh and the products used. Although ANYX has launched a large screen e-cigarette based on cartridge replacement, it is cautious about disposable large screen e-cigarettes due to resource waste and environmental concerns.

Sanking stated that the Middle East market has enormous potential, and ANYX is currently negotiating cooperation with multiple local channels. The brand plan combines online and offline experiences with user operations to increase market share. In the future, ANYX will launch products that are more in line with local consumer preferences based on market demand, and cooperate deeply with local partners.

Sanking stated that ANYX focuses on the European market and will continue to delve deeper into Europe in the future, while also researching development opportunities in other emerging markets. The brand will launch products that meet consumer needs based on market conditions, and enhance user experience through technological innovation.

Finally, Sanking gave high praise to the Dubai e-cigarette exhibition, stating that it is currently the largest e-cigarette exhibition in the world and has a huge impact. The large number of exhibitors, channel providers, and visitors, coupled with fierce competition, reflects the enormous potential and development trends of the industry.

"Call on all industry participants to return to the product itself and user experience together, rather than just focusing on price wars," he said.