In line with the US market, Skoll's new brand VFLY launched 25,000 large-screen e-cigarettes

In line with the US market, Skoll's new brand VFLY launched 25,000 large-screen e-cigarettes

Skoll launched its new brand VFLY and released its first product, the VFLY C1, which it claims offers "the world's first real-time atomization visual experience," with a screen that displays real-time battery usage, fume remaining and different modes.

Special statement:

 

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On May 20, the two supremaces learned from industry sources that Skol, the parent company of the well-known e-cigarette brand SKE, recently launched a new brand VFLY and released its first product, VFLY C1.

 

25,000 cartridges of disposable e-cigarettes

According to the official website, the VFLY C1 is a disposable e-cigarette that claims to provide "the world's first real-time atomization visual experience." The screen of the device can display real-time information such as battery usage, fume remaining and different modes. The design is similar to the Apple Watch's circular display interface.

In addition, the VFLY C1 comes with a choice of three modes, allowing users to switch modes or enable child safety locks via a button on the top of the device.

 

It is reported that the three adjustable modes are ULTRA, RICH and TASTY, and in TASTY mode, the product can provide up to 25,000 uses. It's worth noting that this isn't Skoll's first 25,000-puff e-cigarette product.

 

Skoll related people to the two supremacists introduced the SKE brand in the U.S. market layout, "in fact, this year has launched three large number, respectively, B12000, Bi15000, and the latest MG25000."

 

Similar to mainstream products in the US market, the VFLY C1 is equipped with "Crystal" dual heating wires and an 850 mah battery capacity. The specific parameters of the device are as follows:

 

Battery capacity: 850 mah
Nicotine strength: 50 mg
Number of users: up to 25,000
Charging type: Type C
Coil: double core

The main selling point of VFLY C1 product is 25,000, which is destined that the product will not be sold in the EU and the UK market, but in the use of relevant drawings, the UKCA qualification mark is formally given, indicating that it meets the applicable requirements of the UK market.

A five-month preparation period

The establishment of the VFLY brand and the launch of the product have been prepared for a long time. According to public information, vflyvape's domain name was registered on December 25, 2023, and the earliest snapshot of the page was shown on April 23, when it was only a brand display page.

According to the information of the linkedin network, the head of the VFLY brand is mainly for the North American market, especially the American market.

Tech brands go to the US after independence?

It was learned that before VFLY independently became a disposable electronic cigarette brand, it was a cotton core technology brand of Skol, mainly for its electronic smoke cotton, heating wire, airway and other major components optimization technology. VFLY, which is backed by Shenzhen Skol Technology Co., "has advanced laboratories, 3,000 employees and 50,000 square meters of work space," according to the brand's website.

 

VFLY has registered the trademark for the classification of tobacco devices in 2020, but the trademark registered in 2024 has a large change in the overall design, and this is the official trademark displayed on the VFLY official website.

So far, Skoll has at least three e-cigarette brands for the US market, including its pillar brand SKE and two other new brands MEMERS VAPE and VFLY.

From the point of view of the activity of SKE's X (the original Twitter), it has been active since the end of 2023, and in the recent past, most of the promotional images of the new product SKE MG 25000, similar to many popular products this year, SKE MG 25000 is also equipped with a "large screen".

Previously, the two supremaces had analyzed Skoll's disposable e-cigarette brand MEMERS VAPE at the US TPE Expo held from January 31 to February 2, 2024, when it exhibited two products Switcher S20000 and Melody ME18000. This was followed by the VAPEXPO in Paris from 23 to 25 March.

But MEMERS VAPE did not evolve to the big screen, emphasizing its artificial intelligence properties - "HiSMK". According to it, the platform is supported by AI as the underlying technology, connects and interacts with users, engages in e-cigarette cultural exchanges and services, uses AI large model to continuously evolve consumer demand, and finally realizes the full chain function of I2C (consumer idea to consumer).

 

The launch of the VFLY brand may mark Skoll's layout in the US e-cigarette market again. The original technology brand VFLY can more effectively integrate resources, including R & D, production, marketing and other aspects of resources to improve operational efficiency and management level.

The release of multiple e-cigarette brands in the US market can be accurately positioned for different consumer groups to meet diverse needs. At present, SKE maintains the original brand product matrix, the number of products from 600 to 25,000 are included; MEMERS VAPE is positioned as an "intelligent" e-cigarette; VFLY is moving toward a "big screen" interactive feature.

 

In addition, by using multiple brands, Skoll can also create different brand images and product characteristics, avoid brand homogenization, and improve market competitiveness.

 

Starting from the second half of 2023, the UK disposable e-cigarette market is obviously affected by policy, and Skoll, which regards the UK market as a major revenue region, may need to re-layout in the United States on the other side of the ocean. In response to investor questions, its parent company, Winhe Technology, repeatedly mentioned that Skoll has made good progress in the UK and other European markets since 2022.

 

However, in the other important pillar of the e-cigarette market - the US market, Winhe technology has almost never mentioned its development.

 

By launching the original SKE brand in the US market in 2024, together with the MEMERS VAPE and VFLY brands, Skoll can be well positioned in different market segments to meet the needs of high-end intelligence and provide products with large-screen interactive features.

Regarding Skoll's new brand VFLY, two supremacists will continue to pay attention.