How many teens vape?
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The usage of e-cigarettes among global teenagers varies by region. Here are the core data based on the latest authoritative survey.
Global Overview
According to the report by the World Health Organization (WHO), at least 15 million teenagers aged 13 to 15 are using e-cigarettes worldwide. In countries with available statistics, the frequency of teenagers using e-cigarettes is on average 9 times that of adults.
United States: E-cigarettes remain the most commonly used tobacco product among teenagers
The United States has the most systematic annual monitoring data (NYTS). Here is a comparison of key data for 2024 and 2025:
Any tobacco product usage rate: From approximately 8.1% in 2024 to 7.2% in 2025 (about 2 million students).
E-cigarette usage rate (core data): From 5.9% in 2024 (about 1.63 million students) to 5.2% in 2025 (about 1.44 million students).
By grade level (2025 data): The e-cigarette usage rate among high school students is 7.1% (about 1.13 million), and among middle school students is 2.6% (about 300,000).
Usage frequency (2025 data): More than a quarter (27.5%) of e-cigarette users among teenagers use it daily; more than 40% (41.2%) have used it for more than 20 days in the past 30 days.
Taste preferences (2025 data): 89.4% of e-cigarette users among teenagers prefer flavored e-cigarettes, with the most popular flavors being fruits, candies, or dessert flavors.
Common device types (2025 data): Disposable e-cigarettes are the mainstream, accounting for 66.3%.
Most commonly used brands (2025 data): Geek Bar (64.1%), Elf Bar (21.5%), Lost Mary (19.8%).
From the trend, the e-cigarette usage rate among teenagers in the United States has continued to decline from 2022 to 2025, and it dropped to its lowest point in ten years in 2024.
China: Low usage rate among college students, but attention needed for middle school students
College students (2025 data): The proportion of those using e-cigarettes is only 0.7%.
Middle school students: A survey indicates that about 15% of teenagers have the intention to use e-cigarettes. Monitoring data also shows that the e-cigarette usage rate among middle school students is higher than that among college students, indicating that this issue may be more serious among younger age groups.
Overall situation: The estimated number of people using e-cigarettes among those aged 15 and above in China is approximately 10 million.
United Kingdom (Scotland): Higher proportion of teenagers who have tried vaping
Attempt rate (2025 data): 19.5% of 11-17-year-old teenagers indicated that they have tried e-cigarettes.
Current usage rate (2025 data): 7.3% of teenagers are current users, with 4.8% being "regular users" who use it more than once a week.
Summary
Overall, the usage of e-cigarettes among teenagers is a global phenomenon, but it varies by region:
In the United States, e-cigarettes are the most commonly used tobacco product among teenagers, although the usage rate is declining, the popularity of frequent use and flavored products remains a serious challenge.
In China, the usage rate among college students is low, but the situation among middle school students requires more attention and research.
In the United Kingdom (Scotland), the proportion of teenagers who have tried vaping is relatively high.







