Highlight vape

"Highlight vape" usually refers to an electronic cigarette product named "High Light Vape" (or "Highlighter Vape").
Its most distinctive feature is that its appearance is designed to be almost identical to a highlighter, including the cap, the tip, and the bright colors. It once attracted widespread attention and controversy online due to its "concealment" feature.
The following is a summary of the key information about this product:
⚖️ Legal and Regulatory Issues
This product has triggered numerous legal lawsuits and regulatory actions due to its highly deceptive nature.
FDA Warning: As early as August 2023, the US Food and Drug Administration (FDA) had sent a warning letter to the manufacturer of High Light Vape, stating that their product lacked a legal sales license.
Minnesota Lawsuit and Injunction: In January 2025, the Attorney General of Minnesota filed a lawsuit against the company, accusing it of violating state laws by selling electronic cigarette products that imitate children's stationery and might be targeted at minors. In April of the same year, the court ruled to prohibit the company from conducting business in Minnesota.
??‍🎓 Attraction and Risks for Teenagers
The design of this product has raised serious concerns among public health experts.
Very easy to disguise: Its appearance is exactly the same as that of ordinary fluorescent pens, making it very easy for teenagers to bring it into schools and other places to evade inspections by teachers and parents.
Flavor and Color: The product offers various fruit flavors such as blueberry ice, mango, strawberry and banana, along with vibrant neon colors. It is considered highly attractive to the younger demographic.
High nicotine content: It is reported that each "High Light" e-cigarette can contain up to 50 milligrams of nicotine, which is equivalent to the total nicotine content of approximately 50 cigarettes. Such a high nicotine content is highly likely to lead to addiction and cause harm to the developing brains and lungs of teenagers.
?? Manufacturer and Product Model
Manufacturer: Produced by Venture Concepts Group LLC, located in Florida, USA.
Product model: The product line includes models such as "Office 4" and "Office 6", etc.
Overall, "Highlight vape" is a typical case in the e-cigarette industry where deceptive product designs were used to attract young people, and as a result, it has been severely cracked down on by regulatory authorities.