Former Tobacco Reporter Editor-in-Chief Taco Tuinstra Joins 2Firsts as Global Editor-in-Chief

Former Tobacco Reporter Editor-in-Chief Taco Tuinstra Joins 2Firsts as Global Editor-in-Chief

Tuinstra's joining will push 2Firsts' international development into a new stage.
January 9, 2025 - 2Firsts, the world's leading new tobacco industry media and think tank, officially announced that Taco Tuinstra, former editor-in-chief of Tobacco Reporter, will join 2Firsts as global editor-in-chief. This appointment is an important moment in the development history of 2Firsts, marking a key step for 2Firsts to move towards global development.

Taco Tuinstra and 2Firsts co-founders Alan Zhao and Echo Guo | Source: 2Firsts

Taco Tuinstra is one of the most well-known journalists in the global tobacco industry. In the nearly three decades that he has led Tobacco Reporter, he has led the magazine to become an undisputed benchmark media in the industry with his outstanding news acumen, unique industry insights and excellent professional ethics. He deeply explores and reports on industry hot spots, from global trade networks to illegal distribution channels to technological breakthroughs in new tobacco. Tuinstra's footsteps are all over the world, demonstrating the spirit of a journalist and his deep commitment to the industry.

Commenting on his new role at 2Firsts, Tuinstra said: "I am honored to join 2Firsts as Global Editor-in-Chief. As its name suggests, 2Firsts is a first-class company and I look forward to contributing to its continued growth and success. 'The long history of Tobacco Reporter combined with the youthful energy and ambition of 2Firsts is a winning formula, and I am very much looking forward to exploring the many synergies inherent in our partnership."

2Firsts co-founder and CEO Alan Zhao also spoke highly of Tuinstra's joining: "Taco is a media visionary. His vision for the global tobacco and new tobacco industry and his pursuit of professional media coverage are highly consistent with 2Firsts. His joining is not only a huge improvement for the 2Firsts team, but also demonstrates our commitment to providing the highest quality content to global industry professionals. I believe that under his leadership, we will bring more authoritative reports and unique perspectives to the industry, and use the influence of the media to promote the transformation and development of the global tobacco and new tobacco industry, and promote the continuous progress of global harm reduction."

Tuinstra's joining comes at a time when 2Firsts is in the midst of a period of rapid development. This is a critical period for the continuous expansion of international influence. In just three years since its establishment, 2Firsts has rapidly grown into a world-renowned media and think tank in the field of new tobacco. Its media coverage and research results are widely disseminated and highly recognized by industry professionals. As one of the reporting media for important global exhibitions and conferences, 2Firsts' voice has covered all parts of the world. In 2025, 2Firsts will further strengthen global reporting, research and professional services to promote the high-quality development of the global tobacco and new tobacco industries based on innovation and compliance.