Exclusive interview with RELX: Launch of new products including 4-in-1 transparent oil tank and dual screen
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Exclusive interview with RELX: Launch of new products including "4-in-1" transparent oil tank and dual screen
The World Vape Show was held at the Dubai World Trade Center. At the exhibition, the two supremes communicated with Lin Mengyan, the market manager of RELX in Europe, CIS and the Middle East, to understand the current situation and development strategy of RELX and WAKA.
From June 12 to 14, the World Vape Show was held at the Dubai World Trade Center. At the exhibition, the two supremes communicated with Lin Mengyan, the market manager of RELX in Europe, CIS and the Middle East, to understand the current situation and development strategy of RELX and WAKA.
Lin Mengyan introduced that in terms of style positioning, RELX focuses on simplicity and maturity, while WAKA pays more attention to young and fashionable elements, and its product line is diverse and more dynamic.
The two tops noticed that both RELX and WAKA brought many new products to the exhibition. Among them, RELX also launched a 4-in-1 product that complies with TPD regulations. The product adopts a transparent oil tank design and can be used for up to 4,000 mouths. Lin Mengyan introduced that the launch of this product is to cater to the mainstream demand of the British market and further enhance the brand's competitiveness in the local market.
At the same time, WAKA displayed a wide range of product categories at this year's exhibition, including a variety of large-puff electronic cigarettes with screens, and even launched products with dual screens and three-level air inlet adjustment. Lin Mengyan said that since the electronic cigarette market is driven by innovation, WAKA's move is also to adapt to the market, seize the opportunity, and respond promptly and quickly to different market demands.
Lin Mengyan revealed that although WAKA's main product is still disposable e-cigarettes, it may enrich its product line in the future and launch replaceable cartridge products to meet the needs of more consumers.
Finally, Lin Mengyan shared the development of RELX in the Middle East market. She said that RELX and WAKA, as new brands in the market, are in the initial stage and both are customized for the Middle East market in terms of flavor. However, in terms of style, there is no obvious differentiation between the two.
It is revealed that the company is actively developing compliant operations in line with the Middle East market and working hard to cover the distribution network in order to better enter the Middle East market.
