Exclusive interview with ELUX: Nicotine bags are produced by a Swedish factory, with monthly shipments exceeding one million boxes

Exclusive interview with ELUX: Nicotine bags are produced by a Swedish factory, with monthly shipments exceeding one million boxes

ELUX brand's UK market leader Kobe shared ELUX's plan to promote e-liquid and open electronic cigarettes in the UK market, with its newly launched nicotine bag product being produced in Sweden. Since its launch over a month ago, the shipment volume has successfully reached 1 million boxes.

On October 25th, 2024, The Vapper Expo UK officially kicked off at the Birmingham National Exhibition Centre in the UK. Two Up 2Firsts had in-depth discussions with Kobe, the UK market leader of e-cigarette brand ELUX, at the exhibition.

 

 

In the future, the main focus will be on e-liquid and open electronic cigarettes

 

Kobe pointed out that due to a significant decline in the market share of disposable electronic cigarettes in Europe, especially the sales of non compliant products being hindered, they are shifting towards more compliant open electronic cigarettes. Its e-liquid products have performed well in the UK market, and the upcoming open electronic cigarettes have also received positive market feedback. Therefore, in the UK market, the focus will be on promoting e-liquid and open electronic cigarette products.

ELUX showcases its e-liquid products | Image source: Two to Two Firsts

 

The person in charge stated that their e-liquid products have undergone long-term market testing and adjustments, and will experience significant growth and become a brand with good sales performance starting in 2023. When it comes to the reasons for the success of the ELUX brand, Kobe emphasized the importance of market research and stated that ELUX has invested a lot of resources in marketing. In addition, customer preferences and cooperation with distributors have also contributed to the growth of the brand.

 

Kobe revealed that ELUX plans to launch a new open electronic cigarette device after the exhibition in response to consumer inquiries and demands for ELUX brand open devices.

ELUX booth | Image source: Two to two firsts

 

The shipment volume of nicotine bags has reached 1 million in one month since their launch

 

Kobe shared market feedback on ELUX brand nicotine bags. He stated that nicotine bags are a completely new market area that ELUX has entered. Given that nicotine bags originated in Sweden, in order to ensure product quality and taste meet Sweden's high standards, the company has decided to produce these products in Sweden rather than China or other regions. For this purpose, the ELUX team not only visited manufacturing factories in Sweden, but also established a dedicated testing team locally. Since the launch of ELUX nicotine bags over a month ago, their shipment volume has successfully reached 1 million boxes.

ELUX Nicotine Bag | Image Source: Two Up 2Firsts

Actively responding to the UK's one-time ban and expanding into the Middle East and US markets

 

When it comes to his feelings about the current UK market, Kobe believes that the rapid changes in the market are the main challenge they face in building their brand in the UK. In addition, Kobe stated that they hold a positive attitude towards the ban on disposable electronic cigarettes and believe that the compliant market will provide equal opportunities for competition. Although ELUX currently focuses mainly on disposable products, they have sufficient R&D project reserves to cope with possible market changes and are prepared to respond to the upcoming ban through compliant and planned product launches. In addition, ELUX has a presence in multiple European markets and has performed well in the Middle East and Russia, while actively expanding into the US market.

 

At this exhibition, ELUX showcased its "2+10" series of products. Kobe explained why this series of products was launched about 10 months later than other similar products in the market. He emphasized that ELUX adheres to a robust strategy and is not in a hurry to bring the product to market, but has chosen to conduct thorough testing and collect market feedback first. The purpose of doing this is to ensure that the product is mature and defect free before it is officially launched. At present, the "2+10" series products have been on the market for about a week.

ELUX showcases its "2+10" product | Image source: Two to Two Firsts