Esco vape

Esco Bar is a highly popular but controversial disposable e-cigarette brand in the US market. Its core features include a wide range of flavors and a large amount of nicotine. However, due to not obtaining FDA authorization, it has become a target of intense crackdown by regulatory authorities.
Brand Background and Market Position
Brand Ownership: Esco Bar is the flagship brand of Pastel Cartel. The company was founded in Texas, USA.
Product manufacturing: The products are manufactured by manufacturers such as Shenzhen Innokin Technology Co., Ltd.
Market performance: Esco Bar is very popular in the US market. It was the most commonly used e-cigarette brand among 18-25-year-olds in Texas (accounting for 32.5%). In 2022, its sales reached $82 million.
Main product series
The Esco Bar series focuses on disposable products, emphasizing the "large inhalation capacity" as its selling point. The core parameters of different series are as follows:
Product Series Estimated Drip Rate Oil Capacity Battery Capacity Main Features
Mesh 2500 2,500 drips 6mL 1000mAh Entry-level model, non-rechargeable
4000 4,000 drips - - Medium capacity
Mega 5000 5,000 drips 14mL 600mAh Rechargeable
H20 6000 6,000 drips 15mL 1000mAh 旗舰 model, rechargeable, adjustable airflow
Core Technology： Generally adopts mesh coil (Mesh Coil) technology to enhance flavor and vapor volume.
Nicotine content: The nicotine salt concentration in the e-liquid is 5% (50mg).
Taste characteristics: Predominantly featuring flavors such as fruits, candies, and mint, which are appealing to young people.
⚖️ Regulatory Storm and Legal Disputes
Esco Bar is facing extremely severe legal challenges in the United States, and the main reason is that its products have not received pre-market authorization from the FDA.
The series of actions by the FDA:
Import Alert: On May 12, 2023, the FDA issued an import alert for Esco Bar products, allowing customs to detain the products.
Warning Letter: On May 25, 2023, the FDA sent a warning letter to the manufacturer, Shenzhen Innokin. Subsequently, the FDA also sent warning letters to hundreds of American retailers who sold this brand.
Civil fines: The FDA has filed civil penalty (CMP) lawsuits against dozens of retailers who sold Esco Bar.
Legal proceedings: Pastel Cartel once filed a lawsuit against the FDA, but the case was eventually settled in an "unbiased" manner. This means the case has been temporarily closed, but the FDA retains the right to file another lawsuit in the future.
Product Components and Health Risks
A 2026 study detected high concentrations of toxic metal elements in the e-liquid and aerosol of the Esco Bar device:
Lead (Pb): Content as high as 175 ppm.
Copper (Cu): Content as high as 546 ppm.
Nickel (Ni) and zinc (Zn): were also detected.
 User Reviews
User evaluations show a clear split:
Positive aspects: Considered to have a good taste, a strong throat-tingling sensation, and a long battery life.
Negative: Complains about poor battery life and heat resistance; some flavors (such as Root Beer) are initially impressive but become overly sweet quickly.
Summary
Esco Bar is a brand that has rapidly gained popularity for its diverse flavors and large serving sizes. However, it has also become a target of intense scrutiny by the US FDA, facing severe challenges such as import bans and fines imposed by retailers. Additionally, its products were found to contain high concentrations of toxic metals, posing clear health risks.